ACME Hotel Company Appoints Sean Coghlan as General Manager

USA, Chicago, Illinois. April 24, 2019

ACME Hotel Company is thrilled to announce the appointment of Sean Coghlan as the new General Manager for the hip downtown boutique property. Coghlan brings nearly 20 years of hotel management experience to his role.

Coghlan discovered his fervor for the hotel industry when in culinary school at the Cooking Hospitality Institute of Chicago. Following his passion to become immersed in the dynamic world of hotel operations, he took on management and operations director roles at a variety of hotel properties in Chicago and surrounding suburbs including Whitehall Hotel Chicago, Hotel Indigo Chicago (a former Rebel Hospitality property), and Oak Brook Hills Hotel and Resort. Most recently, he was General Manager of the Hilton Garden Inn Hoffman Estates where he oversaw operations of the world class property. He joined ACME Hotel in January 2019.

"When the opportunity to join the team at ACME Hotel presented itself, I was thrilled at the chance to join the Rebel Hospitality team once again and to work for a property that exudes a vibe that is far from cookie cutter," shared Coghlan.

At ACME Hotel, Coghlan oversees the hotel's staff, manages budgets, ensures a memorable guest experience and assists with overall operations for the lifestyle boutique property.

Coghlan's appointment follows an exciting move for former ACME Hotel General Manager Jim Harness, who has transitioned into a newly created role with ACME's parent company Rebel Hospitality. At Rebel, Harness oversees planning and development for future Rebel Hospitality properties across the United States.

"In his extensive tenure, Jim has proven to be an integral member of the Rebel family," said Rebel Hospitality Principal Gene Kornota. "We're thrilled to have him step into this new well-deserved role and can't wait to see his talents shine as he strategizes on our growth in the years ahead."

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.