Renaissance Dallas Hotel Completes Phase Two of Multimillion Dollar Renovation

USA, Dallas, Texas. April 09, 2019

The Renaissance Dallas Hotel managed by Marriott International has completed the final phase of its multimillion dollar renovation.

The 30-story landmark hotel features new furnishings, and an updated design of all 484 guestrooms and 30 suites. Upon entering the redesigned rooms, guests are welcomed with classic materials, such as marble and glass, welcoming colors and modern furniture that seamlessly connects guestrooms with the hotel's overall aesthetic.

Phase one of this renovation took place in 2014, and included an expansion and refurbishment of all public and meeting spaces.

FlickMars, the design firm who curated the guestroom renovation, was charged with revitalizing the guestrooms and suites to mirror Dallas culture while elevating each guests' stay to the next level of comfort and satisfaction.

Every guestroom displays artwork, inspired by local scenery, and gives guests a true taste of Texas. Landscape murals, featuring inviting colors, provide a high-end, distinctive design to match the ambiance throughout the hotel .

"We are thrilled to have phase two of this renovation complete," said Chris Pilavakis, general manager of The Renaissance Dallas Hotel. "Our new guest rooms reflect the influence of Dallas and have evolved to serve the millennial, while still remaining attractive to the business and leisure traveler."

Conveniently located in downtown Dallas' Market Center, just moments from the Design District, and around the corner from some of the city's top attractions, The Renaissance Dallas is the perfect destination for the millenial, business and leisure travelers alike.

The Renaissance Dallas Hotel is located at 2222 North Stemmons Freeway in Dallas, Texas.



/ SLIDES

About Renaissance Hotel Dallas

Media Contact:

Lana Baugh
Account Executive
MCA Group
T: 214-654-0402
E: lana@mcaprgroup.com
W: http://www.hmcaprgroup.com.com

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.