Owned and Managed by High Hotels, Residence Inn by Marriott Set to Open in Lancaster, Pennsylvania

USA, Lancaster, Pennsylvania. May 01, 2019

The 127-suite Residence Inn by Marriott in Lancaster, Pennsylvania is scheduled to open on Friday, April 26, 2019 with its upscale, stylish décor that offers flexibility, and alternatives that allow guests to heighten their travel experience. Located at 1450 Harrisburg Pike, the all-suite Residence Inn Lancaster will operate as a Marriott franchise, owned and managed by High Hotels Ltd. of Lancaster, PA.

Situated in The Crossings at Conestoga Creek - featuring shopping, dining and entertainment options, the Residence Inn Lancaster offers its guests convenient access to downtown Lancaster, Spooky Nook Sports Complex, Franklin & Marshall College, Millersville University, the Lancaster County Convention Center and Dutch Wonderland.

"We are pleased to introduce Residence Inn hotels in the Lancaster area," said Diane Mayer, vice president and global brand manager, Residence Inn. "When on the road for an extended period, our guests need space to spread out, maintain their life's pace and restore their energy to help them maintain a healthy balance and routine while traveling. This new hotel offers them a seamless blend of modern style and functionality that allows them to settle in and thrive."

The Residence Inn Lancaster is an all-suite hotel that offers studio and one-bedroom suites. Guests looking for a revitalizing sleep experience will enjoy the hotel's plush mattresses and crisp linens, while guests focused on being productive will value their suite's large, well-lit work desk, ergonomic chair and complimentary high-speed Internet access. Designed for stays of five nights or more, each suite also has a fully-equipped kitchen with a coffeemaker, microwave oven and residential-sized appliances.

With the maximizer in mind, Residence Inn has created a décor with a "home plus" feel that is warm, optimistic and flexible. The long-stay guest will experience a livable, uplifting environment based on honest materials, organic forms, warm colors and natural light. The new design incorporates a transitional inviting style, crisp details and signature residential textiles. Each property will offer geographically tailored options.

The Residence Inn Lancaster rotates a wide selection of healthy choices at our free hot breakfast every day. Start with favorites like bacon and eggs, Greek yogurt, cut fruit or waffles and make it yours with our extensive toppings, ranging from fresh spinach and cheese to sliced almonds and strawberries. Enjoy all the options you need to start your morning with endless possibilities.

Extending the feeling of comfortable living on the road, the all-suite hotel offers guests inviting and functional public spaces to relax or collaborate. Road warriors and families alike enjoy the hotel's grocery delivery service, complimentary Wi-Fi, 24-hour onsite food and beverage market, dry cleaning services, and onsite guest laundry room. The hotel's weeknight evening gatherings - the RI MixÔ offer a casual, relaxing environment where guests can be as social as they want, while enjoying premium beers and connection to local flavors. The hotel also maintains a business library where guests can fax, copy and print materials, and provides guests with an indoor swimming pool, a fitness center, a boardroom offering seating for 12 people and 750 square feet of functional meeting space with a capacity of 50 people.

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.