New Castle Hotels & Resorts Opens Cambria Hotel Charleston Riverview

USA, Rockville, Maryland. May 02, 2019

Franchised by Choice Hotels International, Inc. (NYSE: CHH), the Cambria Hotels brand continues its South Carolina expansion with the opening of Charleston's newest hotel, the Cambria Hotel Charleston Riverview. The 126-room hotel is located at 84 Ripley Point Dr., along South Carolina's scenic Ashley River.

The upscale hotel is just minutes from the Historic Downtown District, where guests can explore the city's main attractions by foot or horse-drawn carriage, including the Charleston City Market, Riley Waterfront Park, Historic King Street, the South Carolina Aquarium, and the Dock Street Theatre. The hotel is also convenient to the Charleston International Airport, The Citadel, College of Charleston, Medical University of South Carolina, Roper Hospital, the Ralph H. Johnson Veterans Hospital, and Folly Beach.

"Charleston is one of the fastest-growing cities in the United States and hosts approximately 7 million visitors annually, making it a prime location to welcome multiple Cambria hotels," said Janis Cannon, senior vice president, upscale brands, Choice Hotels. "Guests will love the hotel's central location and unique design inspired by the city's rich history and Southern charm, including an oyster shell countertop in the bar and guestroom murals of the city's beloved pineapple fountain, an international symbol of hospitality."

The hotel was developed by RREAF Holdings, a commercial real estate firm and will be managed by New Castle Hotels & Resorts, a leading third-party hotel management firm.

"With its charm, local shops, beaches, and renowned cuisine, it's no wonder why Charleston was ranked number one for eight-straight years by Conde Nast Traveler as the top tourism destination in the country," said Kip Snowden, CEO of RREAF Holdings. "We look forward to building on that recognition and providing visitors with an experience that exceeds their expectations with all of the upscale amenities that make for a memorable stay."

The Cambria Hotel Charleston Riverview joins the Cambria Hotel Mount Pleasant - Charleston, which opened in July 2018. Several other Cambria hotels are in the pipeline across the Palmetto state, including in Fort Mill, Greenville, Summerville, and Spartanburg.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.