The Kessler Collection Officially Breaks Ground on Grand Bohemian Hotel Greenville

USA, Orlando, Florida. May 08, 2019

On Wednesday, April 17 at 10:00 a.m., The Kessler Collection, a portfolio of nine passionately created and artistically inspired boutique hotels and restaurants, officially broke ground on the highly anticipated Grand Bohemian Hotel Greenville. During the groundbreaking ceremony, local dignitaries including Mayor Knox White and interim city manager and director of economic development, Nancy Whitworth, and key executives from The Kessler Collection recognized the dedication and vision for the project. Key development partners area vice president of full service franchise of Marriott International, Richard Veilleux, vice president of Hunt Construction, Jeff Clemens, and design principal of Sottile & Sottile and former dean of the School of Building Arts at SCAD, Christian Sottile, were also in attendance.

"Today marks a special day as The Kessler Collection officially breaks ground on Grand Bohemian Hotel Greenville, becoming apart of a city with great vision and a community dedicated to its rich heritage," said Mr. Richard C. Kessler, chairman and CEO of The Kessler Collection. "The location is uniquely dramatic, situated in the heart a downtown reprieve, overlooking the Reedy River. There will be no other hotel in the state of South Carolina with such tranquil ambiance created by natural beauty."

Set to debut in 2021, the 187-room hotel will serve as a gateway to the city's beloved Falls Park on the Reddy River for both locals and visitors. Grand Bohemian Hotel Greenville will feature 30 suites complete with balconies, signature Poseidon Spa, a vibrant art collection curated by Richard C. Kessler, indoor and outdoor event spaces, and a two-story restaurant and bar perched above the park will provide unparalleled views of the urban oasis. The architecture of Grand Bohemian Hotel Greenville will be expressed in materials native to the upcountry. Warm, natural materials will include natural stone, timber and weathered wood, with generous expanses of glass opening views to this unmatched natural setting. Architecturally inspired by the traditional American park lodges, the boutique hotel nestled along the banks of the Reedy River, Grand Bohemian Hotel Greenville will serve as a gracious civic landmark for generations to come.

Conveniently located in the heart of downtown along the Reedy River, Grand Bohemian Hotel Greenville allows guests to experience the cultural vibrancy of the emerging destination right at their doorstep. Local restaurants, boutiques, museums and live entertainment are within walking distance, making Greenville a year-round playground for leisure and business travelers alike.

Grand Bohemian Hotel Greenville will uphold The Kessler Collection's tradition of providing superior guest services, perpetrating a sense of Bohemian creativity and inviting cultures to connect with unique artistic offerings.

From the East Coast to the American West, The Kessler Collection creates inspiring experiences for guests, offering perfect vacation spots for adventure, romance and discovery.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.