Dream Hollywood Names Vaughn Pierre Davis as General Manager

USA, Hollywood, California. May 08, 2019

Dream Hotel Group announces the appointment of Vaughn Pierre Davis as general manager of Dream Hollywood. Davis launched his hospitality career nearly a decade ago in New York City where he began as a guest attendant at Gansevoort Meatpacking. From there, he served as the director of guest services at Dream Downtown for four years before taking on a prominent hotel management position with Joie de Vivre to launch its very first hotel in New York City at 50 Bowery.

Davis saw great opportunity with Dream Hollywood's luxurious room product, stellar service and renowned food and beverage operators, prompting his recent move from New York City to Los Angeles to join the team just in time for summer, as the hotel celebrates its two-year anniversary.

"Dream Hollywood has always been a property that I wanted to operate; I recall the day the announcement was made and was overjoyed with the prospect of possibly moving to the Golden State," said Davis. "I am excited to continue to elevate the playfully sophisticated experiences at Dream Hollywood and maintain its position forefront of the revitalization of Hollywood."

A specialized lifestyle hotel operator with experience in results-driven partnerships and programming, Davis is credited with creating the first Sneaker Concierge program at Dream Downtown's GuestHouse Suite. This program created an experience where guests received a pair of sneakers curated uniquely for them by resident ‘Sneakerologist,' Davis himself. Seeing firsthand the interest, demand and story-telling opportunities this impactful partnership attracted, during his time at 50 Bowery Davis he spearheaded equally successful partnerships with brands including WHITE FOX Electric Scooters, food delivery service Caviar and Uber.

"We are thrilled to welcome Vaughn back to our management team as general manager at Dream Hollywood; his experience in hospitality, his time with Dream Hotel Group, and his innate knowledge of the area make for a perfect fit for our growing team of industry experts," said Jay Stein, chief executive officer, Dream Hotel Group. "As we continue to demonstrate tremendous growth, we are constantly looking for exceptional talent such as Vaughn to support our rapid expansion, while maintaining our brand ethos and reputation that our guests come to expect."

Since arriving at Dream Hollywood, Davis has hit the ground running and is currently developing similar programs to elevate the guest experience. From activating the pool and public spaces, to introducing partnerships in the tech, wellness and culinary fields, Davis' vision will further establish the hotel as a hub for both locals and guests in Hollywood.

When it comes to his leadership philosophy, Davis understands the importance of empowering employees at every level. "Respect everyone regardless of position," says Davis. "Have a genuine caring heart towards your fellow human beings."

Past accomplishments include being named Employee of the Quarter at Gansevoort Hotel Group, receiving the Free To Go Beyond Award from Two Roads Hospitality and participating in five hotel openings and transitions. Davis earned his bachelor's degree in political science at Hofstra University.

Coming from an international background, Davis grew up in Georgetown, Guyana and, later, Queens, New York. Currently, he resides in his new city of Los Angeles with his wife, Ashley, and four children, Vaughn, Kylie, Hallie and Ellie. When not leading the charge at Dream Hollywood, Davis can be found coaching his son's football team, participating in philanthropic events, attending sporting events, driving off-road, and, like a true Los Angeles transplant, enjoying an In-N-Out Burger.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.