Provenance Hotels Appoints Sean Castady as General Manager at Woodlark in Portland, Oregon

USA, Portland, Oregon. May 09, 2019

Provenance Hotels is pleased to announce the appointment of Sean Castady as General Manager of Woodlark, the newest property within the boutique portfolio. In his new role, Castady will oversee daily operations, revenue generation and quality management to solidify Woodlark's position as a trendsetter in upscale accommodations within the Portland market.

Bringing more than 13 years of hospitality management experience to the table, Castady boasts an impressive career succession from Guest Services at Hyatt Regency Coconut Point in Bonita Springs, Florida to Front Office Manager at The London West Hollywood in West Hollywood Calif., and Assistant General Manager at Joie de Vivre Hotels in Laguna Beach, Calif. His most recent role was Regional Director of Hotel Operations of the Aparium Hotel Group in La Crosse, Wisconsin where he oversaw strategic planning and overall performance for The Iron Horse Hotel, Home2 Suites by Hilton, and The Charmant Hotel.

"Sean's experience in the independent, lifestyle sector makes him the perfect person to helm Woodlark" said Klaudio Simic, Vice President of Operations for Provenance Hotels. "With his passion for hospitality and proven track record in leadership, we're excited to see how he can further elevate and build on the experience at Woodlark and cement the hotel's place as one of the most sought-after properties in Portland - and the nation."

Designed to reflect the nuance, soul and beauty of Portland, Woodlark is redefining hospitality in the Pacific Northwest. Opened on December 15, 2018, the 150-room hotel seamlessly blends two iconic buildings listed on the National Historic Register with high design touches like lofted guest rooms with spiral staircases, vaulted ceilings and locally curated honor bars. The hotel boasts a welcoming lobby that is home to an outpost of local coffee roaster, Good Coffee; curated partnerships with local co-conspirators like boutique florist, Colibri, and Smith Teamaker; and buzzworthy dining options from Chef Doug Adam's restaurant Bullard and bar, Abigail Hall.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.