HEI Hotels & Resorts Enhances Operations Team With Three Promotions

USA, Norwalk, Connecticut. May 14, 2019

Officials of HEI Hotels & Resorts, a leading hospitality management and investment company that owns and/or operates 82 hotels and resorts throughout the United States, today announced that it has enhanced the company's operations team with three new promotions: Rachel Moniz to executive vice president, operations; Dan Walworth to executive vice president and chief compliance officer; and Marcus Harris to executive vice president, hotel finance.

"HEI continues to enjoy extremely strong, year-over-year growth in our exceptional portfolio of hotels under management. That growth is a direct result of our commitment to attracting, retaining and developing our people. Coupled with our already seasoned management team, there is no doubt these three key promotions will further strengthen and round out the best operating platform in our industry," said Anthony Rutledge, CEO and managing partner, HEI. "Combined, Rachel, Dan and Marcus bring more than 50 years of operational experience to HEI."

Rachel Moniz, Executive Vice President, Operations

Moniz joined HEI in 2008 as general manager of the then newly acquired Liberty Hotel in Boston. She was promoted in 2014 to corporate director of independent brands and regional vice president. Most recently, she served as senior vice president, luxury, lifestyle and independent brands and F&B. Prior to joining HEI, Moniz held key executive operations positions with St. Regis Hotels and W Hotels, as well as several independent luxury hotels. She received her B.A. in education from Wheelock College in Boston. In addition to her status as an active member of the American Hotel & Lodging Association, Moniz also works regularly with several charities, including Shatterproof and Susan G. Komen for the Cure. She serves as co-chair for HEI's Women in Leadership council (that she established in 2018) where she leads several initiatives to advance gender parity within the hospitality industry.

Dan Walworth, Executive Vice President and Chief Compliance Officer

Walworth began working for HEI as director of operational planning in 2007. He since has held a variety of roles within the company, including senior regional vice president of operations and, most recently, senior vice president of operations strategy. In this role, he was responsible for the company's operational platform, including its technology, tools and resources, owner and brand compliance, training and support. Previously, he held roles as the director of strategy and planning for a national private residence club and was an associate in a middle-market investment bank, after first starting his career as a process and technology consultant. Walworth holds a B.S. in applied mathematics from Yale University and an MBA from the Kellogg School of Management at Northwestern University.

Marcus Harris, Executive Vice President, Hotel Finance

A 20-plus-year hospitality industry veteran, Harris became director of finance for HEI's Sheraton Buckhead in 2002. He held the position of vice president of regional hotel finance for 11 years before being promoted to senior vice president of finance, hotel regions. Before joining HEI, Harris held several increasingly important positions with Starwood Hotels & Resorts and Marriott International. He attended North Carolina State University - College of Management and holds a B.S. degree in accounting from DeVry University.

"Thanks to our owner and brand partners' confidence in our platform, we anticipate continued strong growth in our hotel portfolio in the months and years ahead. Against that projected growth, we will continue to recognize and invest in our greatest asset- the talented people that are responsible for our success. It is particularly gratifying here to once again internally promote team members who live our culture of continuously setting a higher standard of excellence in everything we do."

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Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.