KASA Hotel Collections Appoints Kai Jockel Area Manager, Mexico

Mexico, Tulum. May 14, 2019

KASA Hotel Collection announces the appointment of Kai Jockel as Area Manager of KASA Hotel Collection in Mexico. KASA Hotel Collection currently operates one hotel located in Aldea Zama, Hotel KASA Parota Tulum. A second KASA hotel, the Hotel KASA Riviera Maya will open in June 2019, followed by a third in September 2019. Two more hotels are planned for 2020. Hotel KASA Parota Tulum and Hotel KASA Riviera Maya are both members of Small Luxury Hotels of the World (SLH).

A veteran of the hospitality industry with more than 30 years of experience, Kai will have responsibility for overall operation of the five hotels including the planning and preparation for the four yet to open. Kai's new position with KASA Hotel Collection marks his return to Mexico after 18 years, adding to his more than 10 years in hospitality in Latin America. He notes, "I'm excited to be part of a new hotel group. There are so many interesting and innovative things that we can offer guests in this wonderful part of Mexico."

Kai's vast hospitality background spans the globe, from Croatia to Colombia, and Costa Rica to China. His fluency in German, English and Spanish served him well during such major projects as the opening of the Hotel Dubrovnik Palace, the implementation of a new restaurant concept at the Intercontinental Costa Rica, and in effecting a turnaround in profitability for the Mövenpick Resort Al Nawras restaurants. He has managed both boutique and larger hotels, with properties of 100 rooms or less, and more than 800 rooms. He has worked with hotel chains in Asia, Latin America, the Middle East and Europe including Marriott, Sheraton, Hilton and Starwood. Kai is an expert in property pre-openings, re-openings and positioning, taking responsibility for everything from the initial stages of planning to successful operation and growth.

Kai caught the hospitality "bug" as a teenager which led to his becoming an Executive Chef and later enrolling in Hotel Management School. He received degrees granted by the German government in both areas. Since 2014, he has served as an instructor for eCornell, teaching courses focused on Food Service, Marketing and Revenue Management for Cornell University working with the online university for hotel management.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.