Claudia Feuß Appointed General Manager for IntercityHotel Frankfurt Hauptbahnhof Süd

Germany, Frankfurt. May 14, 2019

Claudia Feuß has taken up the managerial reins at the IntercityHotel Frankfurt Hauptbahnhof Süd, the largest of more than 40 hotels which operate under the IntercityHotel brand. Her appointment is effective from 26 April 2019. The official handover of responsibility from Anton M. Wüstefeld to Ms. Feuß was celebrated by a donation of €20,000 made to the Rödelheim Children's Early Intervention Centre. Mr. Wüstefeld, who won a "Best Iconic Employee" title at the 2017 Worldwide Hospitality Awards, spent almost 50 years with IntercityHotel GmbH's parent company Steigenberger Hotels AG and left a lasting mark on the group during this period.

"Anton M. Wüstefeld began his hotel career as a page at the Steigenberger Frankfurter Hof," said Joachim Marusczyk, founding Managing Director of IntercityHotel GmbH in his farewell address. "He went on to become one of the most experienced General Managers anywhere in the sector. In his 49 years of professional life, he embraced the very best aspects of our branch on a daily basis. He was passionate about delivering great service and always strove for perfection." Anton M. Wüstefeld will continue to work with Steigenberger Hotels AG on a project consultancy basis.

The new Director of the IntercityHotel Frankfurt Hauptbahnhof Süd is Claudia Feuß, who is able to look back at more than 20 years of experience in the sector following initial training as a hotel specialist. Ms. Feuß's most recent position was as General Manager of the IntercityHotel Hanover, where she took over in 2013. Other postings have included the Kempinski Hotel Atlantic in Hamburg and the Hanover Maritim Airport Hotel.

"The qualities which Claudia Feuß embodies are precisely those which make up a successful General Manager," explained Joachim Marusczyk. "She achieves above-average operational results and leads her staff with considerable emotional intelligence. This is presumably part of her secret recipe. She is also able to overcome difficult circumstances whilst making things look easy and provides an incomparable level of hospitality." In 2018, Claudia Feuß won a "General Manager of the Year" Award from Deutsche Hospitality.

Regional networking is a core brand value of IntercityHotel. Characteristic are central locations as well as the cooperation with local and regional partners. This approach was reflected at the official handover ceremony, where a cheque for €20,000 was presented to Rödelheim Children's Early Intervention Centre. The centre works with families to support infants, toddlers and small children with special needs up until they reach school age.

The IntercityHotel Frankfurt Hauptbahnhof Süd opened on 1 December 2018. Offering 414 guest rooms, it is the largest hotel to operate under the IntercityHotel brand. It also boasts three combinable conference rooms extending over a total area of 190 square metres as well as a restaurant and a bar. Another key feature of the new hotel is the central location it enjoys at Frankfurt's main railway station. The city's Trade Fair Centre and airport can both be reached by suburban railway in a mere matter of minutes. This makes the hotel attractive to leisure and business travellers alike.

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Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.