Muckleshoot Indian Tribe to Develop Luxury 400-Room Hotel at Muckleshoot Casino

USA, Auburn, Washington. May 15, 2019

Twenty-four years after opening a casino which would set the standard for gaming in Washington State, the Muckleshoot Indian Tribe will once again redefine expectations with the addition of a luxury resort at Muckleshoot Casino.

Anticipated to open in the second quarter of 2021, the 18-story, 400-room hotel tower will offer sweeping views showcasing the natural beauty of the Pacific Northwest. Sixty percent of the accommodations will allow for stunning panoramas of Tahoma, the native name for Mount Rainier, while other rooms will showcase the majesty of the Olympic mountain range.

Beyond the comfort of their plush retreats, guests will be able to enjoy an indoor, climate-controlled pool, pamper themselves with signature spa treatments, and more. A supervised play area and arcade will provide peace of mind for parents seeking respite of a different kind. Additionally, dining will reach new heights with a rooftop, fine-dining restaurant.

Muckleshoot Casino General Manager Conrad Granito states, "The Muckleshoot Indian Tribe has a history of innovation and leadership in Indian gaming. This logical evolution of their well-respected casino brand acknowledges consumer desires for a one-stop entertainment destination where fun, relaxation and dining beyond anything the market currently offers is just steps away."

The hotel resort at Muckleshoot Casino will be the pinnacle of an exciting expansion already underway which completely re-envisions the gaming destination. The first phase of the project will add a 20,000-square-foot, technologically advanced events center, a trio of fast-casual dining destinations, a high-energy center bar, and more. Smoke-free gaming at Muckleshoot Casino, already the most offered in the state, also will increase. Additionally, a carefully curated cultural gallery will celebrate the history and journey of the Muckleshoot Tribe. The completion of the expansion's first phase is expected in spring 2020.

Once the full transformation is unveiled one year later in 2021 with the debut of an anticipated Four Star resort, Muckleshoot Casino will take its reputation as the "Biggest and Best in the Northwest" to an unparalleled level with 157,000 square feet of continuous gaming, 29,000 total square feet of event space, more than a dozen dining choices, and much, much more.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.