White Lodging Appoints Justin Weeks as General Manager for Moxy Louisville Downtown Opening Fall 2019

USA, Louisville, Kentucky. May 16, 2019

White Lodging is excited to announce Justin Weeks as the Moxy Louisville Downtown's general manager. Scheduled to open in fall of 2019, Moxy Louisville Downtown is the first Moxy hotel In Kentucky and is specifically designed for a new generation of travelers - fun hunters - who are looking for a hotel environment that allows them to have an experience on their own terms.

Weeks recently relocated to Louisville from eastern Pennsylvania, where he held the position of assistant general manager at the Sheraton Erie Bayfront. Prior to that, he gained experience as director of food and beverage at the Sheraton Great Valley, assistant general manager at the Wayne Hotel, and food and beverage manager at The Radnor Hotel, among other roles.

"Justin has the passion and experience to bring the Moxy brand to life for our guests and associates every day," said Brian Perkins, regional vice president at White Lodging.

Moxy Louisville Downtown brings 110 cozy and tech-savvy rooms to Whiskey Row. Rooms are complete with plush platform beds, peg walls instead of closets for ultimate flexibility, motion sensor lighting and all the right tech for in-room entertainment, including 49-inch LED TVs, abundant power and USB outlets.

"I am grateful to continue my career at White Lodging with the opening of Moxy Louisville Downtown," says Weeks. "Downtown is missing a brand like Moxy and I look forward to intruding guests to fun, adventure and unique experiences that you cannot get anywhere else."

The Moxy Louisville Downtown will feature Zombie Taco and Bar Moxy on its ground-floor level. Bar Moxy is a playful bar that also operates as the hotel's front desk. Bar Moxy will have a curated music program with activations including spinning DJs. The bar will be the place to drink, eat and socialize where the energy will build throughout the day - for guests of the hotel and locals alike.

Zombie Taco is a food truck-inspired concept with global flavors serving tacos, healthy bowls, burritos, and other fresh, made-to-order items for breakfast, lunch, dinner and late night. This is the concept's second location after opening to rave reviews and national recognition in Chicago in 2018

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.