Sietse Nabben Named General Manager at Hotel Hendricks

USA, New York City, New York. May 20, 2019

With over twenty years in the hospitality industry, Sietse Nabben brings his unique experiences and accomplishments to Midtown's newest hotspot, Hotel Hendricks. As a native of the Netherlands, Nabben spent time in Amsterdam, Boston, Munich, Chicago, and San Francisco before bringing his talents to New York City.

A graduate from the Hotel and Catering College at Heerlen, The Netherlands, Nabben began his career in college where he founded a catering staffing agency before moving to Boston to work at the Marriott Copley Hotel. He then began to secure a series of managerial roles including Restaurant and Bar Manager at the Marriott Munich Hotel, Germany and various Management positions at the Renaissance Chicago Hotel where he ultimately served as Director of Restaurants. After spending ten years in Chicago, Mr. Nabben moved to San Francisco where he was General Manager of six properties over the course the eight years including the Acqua Hotel, the Laurel Inn Hotel, Casa Madrona Hotel and Spa, The Lodge at Tiburon, Hotel Zelos as well as Dirty Habit Restaurant. In his most recent role, Mr. Nabben served as the Managing Director for Royalton Park Avenue (formerly Gansevoort), where he was responsible for a full executive team, brand transition and preparations for their upcoming renovations.

Throughout his accomplished career, Nabben has received numerous accolades including an award for "Best Directing" from Pebblebrook Hotels in 2017. In addition, he successfully completed the Hotel, Real Estate, and Asset Management Certificate from Cornell University's E-Cornell Program in January 2018. He is currently based in New York City, where he lives with his wife who is a Managing Partner in a branding and design company. In his spare time, he enjoys exploring the city, playing various outdoor sports, and trying out new food and wine around New York.

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Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.