CIM Group Appoints Kevin Barnes Hotel Manager at The Redbury New York

USA, New York City, New York. May 22, 2019

The Redbury New York, located in the vibrant NoMad neighborhood in Manhattan, announces the appointment of Kevin Barnes as Hotel Manager. In this position, Barnes will manage and lead the operational and strategic performance of the hotel's growth and brand development.

Barnes has garnered more than 20 years of experience in the hospitality industry. Prior to joining The Redbury New York, he spent more than a year as General Manager of the nearby The Evelyn Hotel where his efforts resulted in a dramatic increase to profits and ADR, and a significant boost to the hotel's TripAdvisor ranking. His success stems from a deep passion for elevating staff training and service levels and a keen eye for brand reputation. Barnes has held previous leadership positions at high-profile city hotels across the U.S., including three years as Hotel Manager/General Manager of The Hollywood Roosevelt in California, and tenures at The Smyth Tribeca, The New York Palace Hotel, The Regency Hotel in New York, and Loews Miami Beach Hotel.

"We are thrilled to welcome Kevin to our leadership team," said Gary Schweikert, Managing Director of Hospitality at CIM Group. "His deep-rooted expertise will be a driving force to take our guest experience to the next level. This year, we look forward to introducing exciting new hotel offerings, and Kevin will be instrumental to ensure that we continue to entice savvy travelers who are seeking an elevated and engaging stay."

Founded in 2016, The Redbury New York features 259 guest rooms and 7,000 square feet of indoor and outdoor events space. The property offers three of Danny Meyer's Union Square Hospitality Group enterprises including, Marta, Vini e Fritti, and Caffe Marchio.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.