SANGHA Retreat by OCTAVE Institute Appoints Debbie Misajon as Vice President of International Sales and Marketing

China, Suzhou. May 23, 2019

SANGHA Retreat by OCTAVE Institute has announced a key addition to its executive team, welcoming Debbie Misajon as Vice President of International Sales and Marketing to spearhead the international communications and brand task force.

Located west of Shanghai in Suzhou (a UNESCO World Heritage site), SANGHA Retreat is a transformative, holistic health and wellness retreat providing an immersive experience in nature, healing and harmony. Embracing ancient Chinese wisdom backed by Western science, SANGHA Retreat supports guests on their path to self-clarity and wellbeing, making lasting lifestyle changes through customized programs that include comprehensive wellness assessments, nutrition, exercise, mind-body practice and healing treatments.

Inspired by the Sanskrit word for "community," SANGHA Retreat is situated on 47 acres on Yangcheng Lake, 30 minutes from downtown Suzhou and 1.5 hours from Shanghai. The design is intimately scaled with private courtyards and walkways connecting SANGHA Retreat's clinic, spa and 60-suite hotel with OCTAVE's live-work-learn community for quantum leadership retreats, and 108 private villa residences.

Debbie Misajon brings more than 30 years of global sales, marketing and management experience and was most recently the Director of Sales and Marketing for The Resort at Pedregal in Cabo San Lucas, Mexico.

She previously held an executive position at the Four Seasons Hotel Baltimore, on the heels of an international career with Aman Resorts, collectively spanning a decade where she led sales across China, India and Sri Lanka. She launched Aman's first private jet journey; doubled occupancy in the then little-known Kingdom of Bhutan; and was the company's first sales representative in the United States. Early in her career, Misajon gained valuable insights managing Western region sales activities for Leading Hotels of the World and while working with Hilton International and Hilton Hotels Corporation. She also launched both Epic Hideaways and Elegant Hideaways, web-based luxury villa rental and on-site businesses in Hawaii.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.