Loews Hotels & Co and Universal Orlando Appoint Executive Leadership Team for Universal’s Endless Summer Resort – Surfside Inn and Suites

USA, Orlando, Florida. May 27, 2019

Loews Hotels at Universal Orlando has named the executive leadership team for Universal's Endless Summer Resort - Surfside Inn and Suites, opening June 27. As the destination's first Value property, guests will enjoy extra affordability at this surf and beach-themed hotel offering two-bedroom suites that sleep up to six guests, along with standard rooms. When its sister hotel, Dockside Inn and Suites, opens in 2020, Loews Hotels & Co will co-own and operate eight hotels with a total of 9,000 rooms, in partnership with Universal Orlando.

At completion, Universal's Endless Summer Resort will add more than 700 jobs to Orlando's hospitality industry and bring the number of Loews Hotels & Co team members based at Universal Orlando Resort to more than 5,500. The following executives will oversee this summer's opening of Surfside Inn and Suites:

John Power is the General Manager. He brings more than 20 years of hospitality experience in Europe, the Caribbean and North America. He was previously the general manager of Loews Hotel 1000, Seattle and Loews Minneapolis Hotel. Prior to joining Loews Hotels & Co, Power worked for Hyatt Hotels for 10 years, starting as an intern and ascending to various leadership roles within the company.

Dan Parker is Director of Food and Beverage. He was previously Director of Food and Beverage for Hard Rock Hotel at Universal Orlando and was responsible for all aspects of the award-winning hotel's food and beverage operations. He previously worked for Timpano Italian Chophouse, Ruth's Chris Steakhouse and Deniro's Food Inc.

Robert Laurie has been named Executive Chef. He joined Loews Hotels at Universal Orlando in 2015 as Sous Chef for Universal's Cabana Bay Beach Resort. Prior to this, he spent 14 years working for various Disney Resorts and was most recently Executive Chef for Disney's Vero Beach Resort. Laurie is a recipient of the Loews Legacy award, one of the company's highest honors.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.