Residence Inn by Marriott Opens in Big Sky, Montana Led by General Manager Mandy Hotovy

USA, Big Sky, Montana. June 05, 2019

The 129-suite Residence Inn by Marriott in Big Sky, Montana is now open with its upscale, stylish décor that offers flexibility, while creating a unique environment. Located at 145 Town Center Avenue, the all-suite Residence Inn Big Sky/The Wilson Hotel will operate as a Marriott franchise, owned by Town Center Investment Holdings, LLC and managed by Urgo Hotels & Resorts of Bethesda, Maryland.

Centrally located in the heart of the Big Sky community and just a short drive from some of Montana's most spectacular sites including Yellowstone National Park, the Residence Inn Big Sky/The Wilson Hotel offers its guests convenient access to Big Sky Ski Resort, the Gallatin River and all things outdoors, including; horseback riding, fly-fishing and hiking.

"We are pleased to introduce Residence Inn hotels in the Big Sky area," said Diane Mayer, vice president and global brand manager, Residence Inn. "When on the road for an extended period, our guests need space to spread out, maintain their life's pace and restore their energy to help them maintain a healthy balance and routine while traveling. This new hotel offers them a seamless blend of modern style and functionality that allows them to settle in and thrive."

Residence Inn properties are designed as all-suite hotels that offer studio, one-bedroom and two-bedroom suites. Guests looking for a revitalizing sleep experience will enjoy the hotel's plush mattresses and crisp linens, while guests focused on being productive will value their suite's large, well-lit work desk, ergonomic chair and complimentary high-speed Internet access. Designed for stays of five nights or more, each suite also has a fully-equipped kitchen with a coffeemaker, microwave oven and residential-sized appliances.

With the maximizer in mind, Residence Inn has created a décor with a "home plus" feel that is warm, optimistic and flexible. The long-stay guest will experience a livable, uplifting environment based on honest materials, organic forms, warm colors and natural light. The new design incorporates a transitional inviting style, crisp details and signature residential textiles. Each property will offer geographically tailored options.

The Residence Inn Big Sky/The Wilson Hotel rotates a wide selection of healthy choices at our free hot breakfast every day. Start with favorites like bacon and eggs, Greek yogurt, cut fruit or waffles and make it yours with our extensive toppings, ranging from fresh spinach and cheese to sliced almonds and strawberries. Enjoy all the options you need to start your morning with endless possibilities.

Extending the feeling of comfortable living on the road, the all-suite hotel offers guests inviting and functional public spaces to relax or collaborate. Road warriors and families alike enjoy the hotel's grocery delivery service, complimentary Wi-Fi, 24-hour onsite food and beverage market, dry cleaning services, and onsite guest laundry room. The hotel is pet-friendly and maintains a business library where guests can fax, copy and print materials, and provides guests with an outdoor swimming pool, a whirlpool spa, a fitness center, a barbecue area, a game room, and a ski and bike work room. Additional amenities include a complimentary shuttle to and from Big Sky Mountain, 2,894 square feet of functional meeting space to accommodate up to 190 people and The Wilson Bar - offering cocktails and small plates.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.