Sam Moon Group Plans September 2019 Opening of 130-Room Hyatt Place Fort Worth/Alliance Town Center

USA, Fort Worth, Texas. June 13, 2019

Hyatt Place Fort Worth/Alliance Town Center is expected to open in September 2019. The new, five-story, 130-room hotel will offer business and leisure travelers an open, intuitive design, casual atmosphere, and practical amenities, such as free Wi-Fi, 24-hour food offerings and a 24-hour fitness center.

"Fort Worth is a world-class city and key business and leisure destination, and Hyatt Place Fort Worth/Alliance Town Center will add a wonderful new option for business and leisure travelers visiting the Alliance area," said General Manager Erin Alamillo.

Hyatt Place Fort Worth/Alliance Town Center will be steps from the best shopping and dining in north Fort Worth. Located six miles from Alliance Airport (AFW), the hotel also will be a short drive from the Texas Motor Speedway, Tanger Outlets and Fort Worth Stockyards.

Hyatt Place Fort Worth/Alliance Town Center will be under the leadership of General Manager Erin Alamillo and Director of Sales Angie Thomsen. In her role, Alamillo will be directly responsible for managing the day-to-day operations of the hotel, including overseeing the hotel's 30 associates and ensuring guests encounter the thoughtful service for which the Hyatt Place brand is known. Thomsen will be responsible for providing sales service and support to travelers and meeting planners frequenting the Fort Worth area.

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Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.