Ed Hoganson Returns to Crestline Hotels as Executive Vice President, Chief Financial Officer & Chief Investment Officer

USA, Fairfax, Virginia. June 24, 2019

James Carroll, President & CEO of Crestline Hotels & Resorts, LLC, announces the appointment of Edward Hoganson as Executive Vice President, Chief Financial Officer & Chief Investment Officer for the Company. Ed rejoins Crestline from Hospitality Investors Trust, Inc. (HIT) where he served as Chief Financial Officer and Treasurer.

"Ed was an integral part of Crestline's growth and success from its early days through 2014, when he accepted the position with HIT," said Carroll. "We are excited to welcome Ed back at this very pivotal time in our growth. Ed will lead our team as we embark on an aggressive strategy to support the Company's recently announced $300M investment fund targeting the acquisition of, and investment in, hotels throughout the U.S. and growing Crestline's best-in-class management business."

Mr. Hoganson is a dynamic team builder with more than 20 years of financial and hospitality industry management experience. In his new position Ed will lead the business development team as well as the Corporate Treasury/Finance team as he works closely with the Company's leadership group. Ed began his career with Deloitte & Touche before joining Marriott International where he held various finance positions. He earned his undergraduate degree from Yale University, an MBA in Finance from the Wharton School, and a Masters in International Relations from the University of Pennsylvania. He has served as an affiliate faculty member at George Mason University and Georgetown University, lecturing on hospitality finance.

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Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.