Sheraton Hotels & Resorts Unveils Sheraton Grand Tbilisi Metechi Palace Following Full-Scale Renovation

USA, Bethesda, Maryland. June 26, 2019

Sheraton Hotels & Resorts, Marriott International's most global brand, has unveiled the transformation of the iconic Sheraton Grand Tbilisi Metechi Palace following a full-scale renovation. Carrying the Sheraton Grand designation, the property truly delivers on the heritage and sophisticated design that characterises these hotels.

"Following a stunning transformation of this iconic property, we are very proud to welcome the Sheraton Grand Tbilisi Metechi Palace into this distinguished set of hotels," said John Licence, Vice President Premium and Select Brands Europe at Marriott International. "The designation of the Sheraton Grand status celebrates a new era for the renovated hotel, maintaining its reputation as the most recognised gathering place in Tbilisi."

Set in the historical heart of Tbilisi, the Sheraton Grand Tbilisi Metechi Palace is a short drive from the old town and close to the ancient Narikala fortress overlooking the city, the Presidential Palace, Tbilisi Botanical Garden and other cultural attractions. The hotel is located just 15 minutes from Tbilisi International Airport.

The hotel's 220 rooms and suites are well-appointed and feature a contemporary design and soft-pastel interiors highlighted by inspirational artwork by a Georgian photographer. There are panoramic views of Tbilisi's iconic architectural monuments, the old town, the Mtkvari River, and the picturesque mountain range. The hotel also features a Sheraton Club Lounge, a relaxing upscale space.

The Sheraton Grand Tbilisi Metechi Palace's elevated dining experiences celebrate the new Sheraton brand positioning: "Where the world comes together". Guests can savour international and local cuisine in Feast, the all-day dining restaurant; bar Craft House; the unique Wine Library; and innovative Mediterranean fusion in the rooftop restaurant with stunning views. The Lobby Lounge is the perfect place to connect with friends and colleagues, with light bites and signature cocktails available 24/7.

Leisure facilities will inspire guests to explore beyond their rooms, including a fitness centre with state-of-the-art cardio equipment, an indoor and outdoor pool, and p'auza Spa with luxury amenities, four treatment rooms, a variety of saunas and hammams, an ice pool, and relaxation areas, as well as a pampering spa menu to relieve the stresses of travel.

For business travellers, the hotel offers 2,600 square metres of versatile meetings and event space. There are pre-function areas, twelve meeting rooms, and the largest hotel ballroom in Tbilisi. From a private dinner, cocktail party, international conference, or exhibition to a lavish wedding, every event at Sheraton Grand Tbilisi Metechi Palace will be memorable.

Formally marking its relaunch in June, the hotel will feature the brand's Community Voices initiative at its grand opening celebration on June 20th. Honouring Sheraton's place at the heart of the local community, the activation brings the uniqueness of a city to life for guests through local perspectives.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.