Hotel Motel Inc. Breaks Ground on 104-Room Cambria Hotel Fort Lauderdale Beach in Southern Florida

USA, Rockville, Maryland. June 26, 2019

Construction has begun on the Cambria Hotel Fort Lauderdale Beach, franchised by Choice Hotels International, Inc. (NYSE: CHH) and developed by Hotel Motel Inc. The hotel will be within short walking distance to public North Beach access when it opens in 2020. This is Cambria Hotels' second hotel in the city, joining the Cambria Hotel Fort Lauderdale Airport South & Cruise Port.

The 104-room Cambria Hotel Fort Lauderdale Beach, which will be located at 2231 N Ocean Blvd., will offer ocean views and convenient access to The Strip, the city's popular waterfront promenade with dining and retail options. The hotel will also be located a short drive from the Broward County Convention Center; Port Everglades, one of the world's busiest cruise terminals; and several corporate headquarters, including DHL Solutions America, SATO Global Solutions, and Spirit Airlines.

"The Cambria Hotel Fort Lauderdale Beach will allow guests to take advantage of everything that makes the city a bustling destination year-round," said Janis Cannon, senior vice president, upscale brands, Choice Hotels. "With more than 10 million leisure and business travel visitors annually, Fort Lauderdale is the perfect market to welcome a second Cambria hotel, our sought-after upscale brand."

The hotel is being developed by Hotel Motel Inc. which is owned by Jai Motwani, an experienced developer with several hotels in southern Florida.

"Choice Hotels has been a phenomenal collaborator from the moment we first signed our franchise agreement," said Motwani. "The Cambria Hotel Fort Lauderdale Beach will be perfect for travelers searching for a unique, upscale experience. We can't wait to provide our guests with a memorable hotel stay."

There are more than 40 Cambria hotels open across the U.S. in popular cities, like Chicago, Los Angeles, New York, New Orleans, Phoenix, and Washington, D.C. The Cambia brand will enter more prime markets this year, including Anaheim and Napa, Calif.; Boston; and Houston.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.