Dream Hotel Group Partners With Legacy Developments for The Chatwal Valle de Guadalupe, Mexico to Open in 2021

USA, New York City, New York. July 02, 2019

Renowned hotel and brand management company Dream Hotel Group today announced plans to launch its five-star luxury brand The Chatwal in Valle de Guadalupe, Mexico in 2021. Today's announcement represents a major milestone for Dream Hotel Group as it marks the second Chatwal Hotel location and fourth hotel deal signed in Mexico in the last 18 months.

"We are excited to work with José Mireles Verástegui and his partners in bringing The Chatwal brand to Valle de Guadalupe," said Dream Hotel Group CEO Jay Stein. "Valle de Guadalupe is one of the most exciting up-and-coming wine and food regions in Mexico and an ideal destination for The Chatwal flag. We are fortunate to collaborate with visionary developers like Legacy to bring our award-winning luxury brand to the region."

Located in the Baja California region of Mexico, just a 90-minute drive from San Diego, The Chatwal Valle de Guadalupe will feature 80 well-appointed suites and 50 branded residences, a luxury spa and wellness concept, and three carefully curated restaurant and bar venues that celebrate the winemaking and olive growing traditions of the region, including a private tasting room and wine cellar. Set to open in 2021, the boutique hotel will also offer horseback riding and sommelier courses, setting a new standard for luxury hospitality in the Valle de Guadalupe.

"We are excited to launch The Chatwal brand in this incredible region of Valle de Guadalupe, Mexico," said José Mireles Verástegui, CEO of Legacy Developments, S.A. de C.V. "The choice of Dream Hotel Group as management partner is crucial to bringing our philosophy to life, and, together, we look forward to creating a new caliber of hospitality in tranquil Valle de Guadalupe."

"We are thrilled to bring The Chatwal brand to the city of Valle de Guadalupe, Mexico," added Christian Glauser Benz, Vice President of Development, Dream Hotel Group. "The Chatwal brand is a great fit for this beautiful wine growing region and represents everything that Baja California has to offer - world renown vineyards, award-winning gastronomy and a serene hilltop setting ideal for outdoor adventures and relaxation."

Recently named "The Napa Valley of Mexico" by Forbes magazine, Valle De Guadalupe is located on the Ruta del Vino wine route with convenient access to dozens of the region's esteemed wineries and is quickly becoming one of Mexico's most popular destinations for wine and Baja Med cuisine, attracting thousands of tourists and oenophiles every year.

Today's news comes on the heels of Dream Hotel Group's recent announcements to open three new hotels in Mexico by 2021, including: Unscripted Tulum, The Chatwal San Miguel de Allende and most recently announced DRM Dream Valle de Guadalupe, marking a thrilling new chapter for the company.

With 19 hotels open today and another 20+ locations in various stages of development, Dream Hotel Group is on track to double its existing portfolio by 2022. Today's announcement signals another exciting milestone in the continued growth and evolution of the company and its portfolio of lifestyle brands.

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Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.