TRYP by Wyndham Transforms Former Pittsburgh Trade School Into Local Landmark Hotel

USA, Parsippany, New York. July 03, 2019

TRYP by Wyndham today opens doors in Pittsburgh's trendy Lawrenceville neighborhood - once dubbed "America's Coolest Neighborhood" - transforming a historic trade school building into a celebration of local art and culture with TRYP by Wyndham Pittsburgh/Lawrenceville.

The 108-room hotel was developed by The Century Group, a hospitality company with roots in Pittsburgh and a history of successful developments with Wyndham Hotels & Resorts brands. Lawrenceville, with a bustling art and design scene emerging from an industrial past, is a strategic addition for TRYP by Wyndham, a brand designed to offer guests authentic experiences in up-and-coming destinations.

"Lawrenceville is one of Pittsburgh's fastest-growing neighborhoods, with a budding future in technology built upon its historic industrial past," said Anthony Emanuelo, brand leader for TRYP by Wyndham. "We are committed to growing the TRYP by Wyndham brand in destinations with unique local culture for travelers to explore. Our collaboration with the Century Group, which knows Pittsburgh and has a strong passion for hospitality, empowers the unique identity of the hotel as a new landmark in Lawrenceville with a storied history all its own."

TRYP by Wyndham is home to over 100 hotels in global destinations with distinct personalities like Abu Dhabi, Brisbane, Paris and Sao Paulo. TRYP by Wyndham Pittsburgh/Lawrenceville will be the 10th location across the U.S. and Puerto Rico for the brand, which recently opened a new hotel in Savannah, Georgia.

A TRYP to the Old School TRYP by Wyndham Pittsburgh/Lawrenceville is steeped in neighborhood history; the building itself is a creative re-adaptation of the city's former Washington Education Center, a vocational trade school. The hotel features art reflecting the various trades taught in each space - guests can even see remnants of the school's former basketball court lining the walls of the elevator bank - as well as two restaurants, a coffee bar and wine shop, spectacular rooftop city views, and two distinct event spaces.

Designed by Pittsburgh firm Desmone Architects, the hotel is also home to the work of over 30 local artists, thanks to a partnership with Casey Droege Cultural Productions. Among these is a unique storytelling installation featuring interviews with former students and staff members of the school, created by production artist Aaron Henderson.

"As part of the Pittsburgh and Lawrenceville communities, we know how special this city is and wanted the right opportunity to welcome travelers through the eyes of locals," said Josh Aderholt, principal at the Century Group. "As long-time partners with Wyndham, we've been looking for the perfect opportunity to launch a lifestyle brand and knew that TRYP by Wyndham- backed by our local expertise and the support of a hospitality powerhouse like Wyndham- would thrive among the distinct culture in Lawrenceville."

In addition to more than 2,000 square feet of meeting and event space, TRYP by Wyndham Pittsburgh/Lawrenceville will also feature two original restaurant concepts: the street-level Brick Shop and the rooftop Over Eden. At Brick Shop, guests can enjoy a classic contemporary American menu featuring regional cuisine, in-house butchery and the creativity of the city's finest culinary artisans. With spectacular downtown and river views, Over Eden offers fresh, shareable dishes year-round. Both restaurants will feature menus rooted in the seasonality of local ingredients, boutique wine lists, a thoughtful local beer selection and a cocktail program offering classics along with simple, fresh new offerings.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.