Mainsail Appoints Bob Megazzini as General Manager for Fort Myers’ Luminary Hotel & Co. Opening Late 2020

USA, Fort Myers, Florida. July 08, 2019

Luminary Hotel & Co. announced today the appointment of Bob Megazzini as general manager of the 243-room hotel that will light up downtown Fort Myers in late 2020. Megazzini will oversee the hiring of new staff, day-to-day operations, and guest and employee satisfaction at Luminary Hotel, along with the remodeled Harborside Event Center, which will be rebranded, and the planned amphitheater in Centennial Park.

"With his hospitality background and flair for outstanding service, Bob is the perfect person to assemble and lead our team as we look ahead to the opening of Luminary Hotel & Co. next year," said Joe Collier, Mainsail Lodging & Development president. "We're excited to open this hotel with a general manager whose personality and passion seamlessly align with our Mainsail standards and core values."

With more than 30 years of experience at several Marriott hotels around the country, Megazzini started his career in the kitchen and worked his way up to Executive Chef at multiple Marriott hotels. After a successful culinary career, he transitioned to food and beverage director and later to director of hotel operations. Megazzini was most recently the area general manager for the JW Marriott Denver and Courtyard Denver Downtown for three years. He and his wife have relocated to Fort Myers from Denver, Colorado, and are both excited to call sunny Florida home.

Luminary Hotel & Co. will be home to the signature Silver King Ocean Brasserie, as well as the Beacon Social Drinkery rooftop lounge, The Workshop culinary theater, an indoor and outdoor fitness facility, Ella Mae's Diner and retail space at street level and a spacious pool area on the fourth floor overlooking the Caloosahatchee. The 12-story hotel will also offer more than 8,000 square feet of function space and will be connected to the neighboring Harborside Event Center. Adjacent to the property is Centennial Park, where a new bandshell will be constructed, along with a new waterfront restaurant and retail outfitter, Oxbow Bar & Grill, which will be located in the city-owned pier building. The Luminary Hotel will be a part of the prestigious Autograph Collection® of Marriott International, Inc. (NYSE: MAR), and is expected to be the first Autograph hotel in the Fort Myers-Naples area.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.