Springboard Hospitality Welcomes Peter Kolla as Area General Manager for West Hollywood Hotel Collection
Springboard Hospitality, the leading hospitality management company with 51 independent hotels across 14 states, is pleased to announce the appointment of Peter Kolla as area general manager for its West Hollywood Hotel Collection, which includes Chamberlain West Hollywood, Le Parc at Melrose, Montrose at Beverly Hills, and Hotel Ziggy. In his new role, Kolla will oversee 510 guest rooms, meeting and event spaces, and spearhead new initiatives, including an exciting partnership with Pizza Girl at Hotel Ziggy.
"We are delighted to welcome Peter to the Springboard Hospitality family," said Ben Rafter, President & CEO of Springboard Hospitality. "Our West Hollywood properties have been integral to the city's fabric for decades, standing as premier hospitality destinations since West Hollywood's incorporation in 1984. Under Peter's leadership, I look forward to enhancing our rooftop experiences, expanding our food and beverage offerings, deepening our engagement with the West Hollywood community, and leading our four hotels into an exciting new chapter of innovation and growth."
Kolla brings more than 20 years of hospitality leadership experience to the role, having successfully launched Springboard Hospitality's Aviator Hotel Anchorage and held key positions across the country, including General Manager of Hotel Amarano. In addition, Kolla held the role of Associate Director of Hospitality at the University of Southern California, served as General Manager of Tower Bar at The Sunset Tower Hotel, and held leadership positions with Crescent Hotels & Resorts.
Deeply rooted in the Los Angeles community, Kolla holds a Bachelor of Arts in Political Science from the University of California, Santa Barbara. His commitment to community involvement has led him to serve as an Executive Board Member for the Central City Association of Los Angeles, as Chair of Visit Burbank, and as a Board Member at HALA and the Burbank Chamber of Commerce.
Under his leadership, the West Hollywood Hotel Collection will continue to elevate the guest experience, foster innovation, and solidify its position as a premier hospitality destination in one of Los Angeles' most dynamic neighborhoods.
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