Six Senses Appoints Dant Hirsch as General Manager of Six Senses New York

Thailand, Bangkok City. July 11, 2019

Six Senses Hotels Resorts Spas is pleased to announce the appointment of Dant Hirsch as general manager of Six Senses New York, the group's first North American property which is currently under development and scheduled to open in 2020.

Dant brings more than 16 years of experience in the international hotel and tourism sectors, joining Six Senses from his most recent role at The Dominick New York, where he led his team to attain the prestigious AAA 5-Diamond rating for the independent hotel. Determination and hard work paid off in his career when he rose to the position of general manger after just five years at Tigh-Na-Mara Resort in Parkville British Columbia.

His professional journey continued at The Ritz-Carlton Sarasota and St. Regis Hotels & Resorts in Florida, leading to the openings of Ritz-Carlton Charlotte and the St. Regis flagship Florida hotel. In another coup, Dant joined Faena Miami Beach as general manager and achieved the Forbes Travel Guide Five-Star rating in the opening year. His next role was to oversee all developmental initiatives and renovations for COMO Hotels & Resorts in the Americas.

Graduating from Pennsylvania State University with a Bachelor of Science Degree in Hotel and Restaurant Management, Dant also developed his love for fitness during this time, playing ice hockey at competitive levels and winning three ACHA National Championships. He later completed the General Manager's Program at Cornell University.

As would be expected of a hotelier with an illustrious track record such as his, Dant enjoys traveling and delights in exploring great food and wine along the way. His favorite quote is: "The world is a book and those who do not travel read only one page". In his new role as general manager of Six Senses New York, he will bring all his property-opening experience and will be leading a talented team that shares his focus on well-being and living well.

Six Senses New York is a key element of The XI - two unique, twisting towers designed by world-renowned architect Bjarke Ingels in an unparalleled location between Manhattan's popular High Line and the Hudson River. Guestrooms and suites designed by celebrated Parisian firm Gilles & Boissier are contemporary in style, offering every modern convenience wedded to a calm ambience of natural-hued fabrics and furnishings.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.