Renaissance New York Times Square Unveils New Guestrooms and Suites With Multi-Million-Dollar Refresh

USA, New York City, New York. July 15, 2019

Renaissance New York Times Square continues to provide travelers with unparalleled experiences in the heart of Manhattan with the official debut of its completely redesigned 317 guestrooms and suites, following the earlier completion of its unique terrace suites. The hotel's chic renovations pay homage to its bustling Times Square neighborhood and the area's evolution as an iconic hub steeped in theatrical history.

"This redesign fully encapsulates the pulsating energy of this city," said Renaissance New York Times Square General Manager Christine Devers. "We've created an authentic New York experience for guests to discover from the moment they enter their rooms."

Dash Design, a leading NYC-based interior design and branding agency by founder David Ashen, was selected to spearhead the makeover. When envisioning the hotel's new look, the firm aimed to inspire guests with a sense of endless discovery and unexpected twists at every turn.

"Every aspect of each guestroom is a piece of art," said Dash Design President David Ashen. "We created a local pied-à-terre for guests with a vision to capture the pulsating energy of Times Square while paying reference to Broadway's theatrical roots."

Color palettes depict shades synonymous with New York City - cement gray represents the concrete jungle, white mimics markings on the street's blacktop, and yellow accents evoke the New York City taxi. Guestroom windows and their ombre window treatments serve as frames for the theater that is Times Square. Above the bed, the ceiling steps in as a matte canvas featuring strokes of glossy, white feathers, a nod to a festive spirit of theater district. Refurbished bathrooms are outfitted with refinished vanities, cheeky artwork, and mirrors featuring a frosted outline of the city's famed skyline. Carefully curated touches include multifunctional, custom-designed furniture, which transform from seating to storage, and NYC snow globes, which provide playful moments.

In essence, the design invites the guest to decide how to work, relax, and play in their personal space. At every turn is a moment of discovery.

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Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.