Renaissance New York Times Square Unveils New Guestrooms and Suites With Multi-Million-Dollar Refresh

USA, New York City, New York. July 15, 2019

Renaissance New York Times Square continues to provide travelers with unparalleled experiences in the heart of Manhattan with the official debut of its completely redesigned 317 guestrooms and suites, following the earlier completion of its unique terrace suites. The hotel's chic renovations pay homage to its bustling Times Square neighborhood and the area's evolution as an iconic hub steeped in theatrical history.

"This redesign fully encapsulates the pulsating energy of this city," said Renaissance New York Times Square General Manager Christine Devers. "We've created an authentic New York experience for guests to discover from the moment they enter their rooms."

Dash Design, a leading NYC-based interior design and branding agency by founder David Ashen, was selected to spearhead the makeover. When envisioning the hotel's new look, the firm aimed to inspire guests with a sense of endless discovery and unexpected twists at every turn.

"Every aspect of each guestroom is a piece of art," said Dash Design President David Ashen. "We created a local pied-à-terre for guests with a vision to capture the pulsating energy of Times Square while paying reference to Broadway's theatrical roots."

Color palettes depict shades synonymous with New York City - cement gray represents the concrete jungle, white mimics markings on the street's blacktop, and yellow accents evoke the New York City taxi. Guestroom windows and their ombre window treatments serve as frames for the theater that is Times Square. Above the bed, the ceiling steps in as a matte canvas featuring strokes of glossy, white feathers, a nod to a festive spirit of theater district. Refurbished bathrooms are outfitted with refinished vanities, cheeky artwork, and mirrors featuring a frosted outline of the city's famed skyline. Carefully curated touches include multifunctional, custom-designed furniture, which transform from seating to storage, and NYC snow globes, which provide playful moments.

In essence, the design invites the guest to decide how to work, relax, and play in their personal space. At every turn is a moment of discovery.

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Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.