Renaissance New York Times Square Unveils New Guestrooms and Suites With Multi-Million-Dollar Refresh

USA, New York City, New York. July 15, 2019

Renaissance New York Times Square continues to provide travelers with unparalleled experiences in the heart of Manhattan with the official debut of its completely redesigned 317 guestrooms and suites, following the earlier completion of its unique terrace suites. The hotel's chic renovations pay homage to its bustling Times Square neighborhood and the area's evolution as an iconic hub steeped in theatrical history.

"This redesign fully encapsulates the pulsating energy of this city," said Renaissance New York Times Square General Manager Christine Devers. "We've created an authentic New York experience for guests to discover from the moment they enter their rooms."

Dash Design, a leading NYC-based interior design and branding agency by founder David Ashen, was selected to spearhead the makeover. When envisioning the hotel's new look, the firm aimed to inspire guests with a sense of endless discovery and unexpected twists at every turn.

"Every aspect of each guestroom is a piece of art," said Dash Design President David Ashen. "We created a local pied-à-terre for guests with a vision to capture the pulsating energy of Times Square while paying reference to Broadway's theatrical roots."

Color palettes depict shades synonymous with New York City - cement gray represents the concrete jungle, white mimics markings on the street's blacktop, and yellow accents evoke the New York City taxi. Guestroom windows and their ombre window treatments serve as frames for the theater that is Times Square. Above the bed, the ceiling steps in as a matte canvas featuring strokes of glossy, white feathers, a nod to a festive spirit of theater district. Refurbished bathrooms are outfitted with refinished vanities, cheeky artwork, and mirrors featuring a frosted outline of the city's famed skyline. Carefully curated touches include multifunctional, custom-designed furniture, which transform from seating to storage, and NYC snow globes, which provide playful moments.

In essence, the design invites the guest to decide how to work, relax, and play in their personal space. At every turn is a moment of discovery.

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Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.