Oliver Hospitality Acquires Station House Inn, South Lake Tahoe, CA

USA, Nashville, Tennessee. August 15, 2019

Oliver Hospitality announced today that it has acquired the Best Western Station House Inn and its Lewmarnel's Food & Spirits in South Lake Tahoe, California. Oliver plans to start renovations on the hotel and restaurant in Q4 2019 and rebrand as a vintage motel called Station House Inn with a revamped design, food, beverage and social areas.

Oliver Hospitality has a proven track record of acquiring and transforming properties into creatively distinctive hotels, including Hotel Clermont in Atlanta, Fairlane Hotel in Nashville and The Oliver Hotel in Knoxville, Tenn.

Located in South Lake Tahoe, a vacation paradise with its sparkling alpine lake, majestic mountains, and local culture, the Station House Inn is ideal for getaways and ski vacations located within walking distance of casinos, Lake Tahoe and Heavenly Ski Resort.

"The Station House Inn is one of the best properties in the South Lake Tahoe village," said Philip Welker, partner, Oliver Hospitality. "We are excited to have this opportunity to do something creative and special in South Lake Tahoe."

The Station House Inn will undergo a comprehensive renovation that will touch all guestrooms, outdoor pool and deck, as well as re-concepting the hotel's restaurant. Station House Inn is located at 901 Park Ave., South Lake Tahoe, California.

South Lake Tahoe is home to Lake Tahoe, the largest alpine Lake in North America, deep and wide, and surrounded by the majestic Sierra Nevada Mountains. This alpine paradise is a winter wonderland November through April, then gorgeous mountain spring, summer and fall seasons with an average 300- days of sunshine each year. Attractions include winter sports, water sports, bike trails, family fun and nightlife.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.