Salamander Selected to Manage Montego Bay’s Half Moon Resort

Jamaica, Montego Bay. August 19, 2019

The Board of Directors of Half Moon, one of the Caribbean's most iconic resort destinations in Montego Bay, Jamaica, announced that it selected Salamander Hotels & Resorts to manage the award-winning 400-acre property.

Specializing in independent luxury, Salamander owns and manages the Forbes Five-Star Salamander Resort & Spa in Middleburg, VA; and Innisbrook Resort in Tampa. The company also operates the new Hotel Bennett in Charleston, SC; The Henderson, a grand beach resort in Destin, FL; and the recently renovated Hammock Beach Resort, near St. Augustine, FL.

"With successes in operating luxury, golf and beach properties, Salamander is our chosen hospitality partner for Half Moon," said Guy Steuart III, chairman of Half Moon.

"Since the inception of Half Moon, our team members have injected their hearts and souls into what has become a globally-recognized brand and symbol for gracious Jamaican hospitality, one of the finest experiences in the Caribbean. As we commemorate our 65th anniversary, Half Moon intends to build on its reputation of providing transformative experiences for generations of discerning travelers," he said.

Half Moon opened in 1954 and is the chosen retreat for royalty, presidents and celebrities. It expanded with the purchase of the neighboring Colony Hotel in 1979 and then with the construction of five-to-seven bedroom villas, which were rebranded in 2018 as Rose Hall Villas By Half Moon.

Half Moon offers guests unique and award-winning experiences including but not limited to a spa and wellness sanctuary, the Fern Tree Spa at Half Moon; an 18-hole championship golf course; equestrian center; 11 flood-lit tennis courts; and the Sugar Mill, awarded as Jamaica's best restaurant.

Salamander, founded by noted entrepreneur Sheila Johnson, will work closely with Half Moon's owners and its team to build on the resort's legacy of excellence.

"We are delighted to have this amazing opportunity to collaborate with Half Moon and the Jamaica business and tourism communities," said Johnson, Salamander's founder and CEO. "The resort is renowned for its wonderful, caring employees, many of whom have been a part of the Half Moon family for generations. I look forward to introducing my business partners, colleagues and Salamander's many loyal guests to Half Moon's storied history and exciting future."

Johnson is the only African-American woman to wholly own a Forbes Five-Star resort. Renowned as the co-founder of Black Entertainment Television, she is also a partner in Monumental Sports & Entertainment, and the recipient of numerous awards including the Lincoln Medal, which is presented to citizens whose work and achievements exemplify the legacy of America's 16th president.

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.