IHG Signs With Warisan City Development for New-Build Holiday Inn in Sepang Malaysia

United Kingdom, Denham. August 20, 2019

IHG (InterContinental Hotels Group) has signed a management agreement with Warisan City Development Sdn Bhd — part of the Kienta Group of Companies — for a newbuild Holiday Inn within the lively Kuala Lumpur International Airport (KLIA) vicinity.

Holiday Inn Sepang will be conveniently located in Kota Warisan, a mere 15 min drive from the airport's main terminal. KLIA handles almost 60 million passengers a year and is a major transit hub for, among others, the AirAsia and AirAsia X brands, as well as national carrier Malaysian Airlines. With its proximity and easy access to the airport terminals, the hotel will be an ideal location for layover passengers as well as airline crew.

Besides the airport, the Sepang area is also growing from strength to strength as a key commercial hub of Greater Kuala Lumpur, with the hotel well-poised to capture the demand from visiting guests and event companies seeking to capitalise on the area's inter-connectivity. Motorsport spectators and enthusiasts can visit the nearby Sepang International Circuit, once home of the Malaysian F1 Grand Prix. There are also numerous businesses and industrial zones nearby that leverage their connectivity via KLIA. In 2020, E-commerce giant Alibaba will launch the Digital Free Trade Zone (DFTZ) within the airport compound, serving as a regional logistics hub for SMEs.

In addition, the hotel is located near to Xiamen University Malaysia, making it a perfect hub for visitors and university events. Shopaholics can enjoy the Mitsui Outlet Park KLIA, a mall with 170 outlets including stores by premium brands and multiple restaurants — all just a short drive from the hotel.

Holiday Inn Sepang will open in 2021 and will feature 250 rooms. The hotel will house a vibrant cafe and restaurant, and will feature a daytime lounge that will transform into a cocktail bar come nightfall. The property will also feature a modern restaurant, gym and business corner.

The hotel's events capabilities will be substantial: It will serve as a strong MICE location for the area, with four state-of-the-art meeting rooms equipped with technologies and functionalities to run successful events — the largest meeting room will be a ballroom which will host banquets of up to 400 people. The property will also feature an event space that opens out to the hotel's pool area where receptions can be held.

Commenting on this signing, Serena Lim, Vice President, Development, South East Asia & Korea, IHG, said: "The latest addition to our Malaysia portfolio, Holiday Inn Sepang will provide a friendly, affordable and dependable hotel experience to travellers passing through the area. Within close proximity of a major international airport, a large industrial district, a university, and a renown racing circuit, the hotel is perfectly positioned for both business and leisure visitors."

Mr. Low Joo Soon, Director, Warisan City Development said: "We are excited for the group to be partnering IHG again to build the Holiday Inn Sepang. We are confident that the hotel will provide guests with the brand promise of enjoyable travel for everyone. Whether for a single night while passing through the airport, or for an extended visit to the area for business or pleasure."

IHG® has 5 hotels operating across three brands in Malaysia, including: InterContinental®, Holiday Inn®, and Holiday Inn Express®, with a further 10 in the development pipeline due to open within the next five years.

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.