WorldHotels Appoints Gregory Habeeb as President, North America

Germany, Frankfurt. September 09, 2019

WorldHotels today announced the expansion of its esteemed leadership team with the appointment of Gregory Habeeb as President, North America. Additionally, Melissa Gan has been promoted to Managing Director, APAC, rounding out a team that continues to be supported by Roland Jegge, President, APAC. By strengthening its team of respected professionals, WorldHotels will continue to drive global growth and improve revenue delivery to its hotels.

"Further strengthening our seasoned leadership team allows us to continue to meet the needs of our hoteliers and guests in today's fast-changing and ever-evolving industry," said Geoff Andrew, CEO, WorldHotels. "North America and APAC are two significant markets that will help position the company for tremendous growth moving forward. These markets have always been key drivers for WorldHotels, and with this strengthened team at the helm, I am confident that we are poised for success."

Gregory Habeeb, President, North America

Habeeb is a highly experienced and effective leader in the hospitality industry and particularly in the luxury sector. For the past six years, Gregory has served as Global Vice President, Hotel & Hospitality for Molton Brown, a global retail leader for luxury fragrance and lifestyle products. Prior to that, Habeeb held a number of positions in luxury hospitality organizations, ultimately being appointed as VP Hotel Development for WorldHotels where he contributed significantly to one of the most successful growth periods in the company's history. In his new role, Habeeb will be responsible for growing the WorldHotels brand in North America, focusing on the development of the WorldHotels Luxury and Elite Collections. He will also provide strategic oversight for the global hotel development process to ensure consistency of brand messaging and effective sales approach.

Melissa Gan, Managing Director, APAC

Mel Gan has been promoted to the position of Managing Director, APAC. Gan joined the company in November 2005 and has been influential in growing the brand across the region by establishing WorldHotels' strong reputation for revenue growth for independent hotels. With her team of performance and revenue experts, she has developed highly astute and tailor-made revenue strategies for each member hotel. In her new and expanded role, Gan will oversee the day to day operations for WorldHotels in the APAC region, with a particular focus on member performance and revenue management.

Roland Jegge, President, APAC

A well-recognised and respected veteran in the hospitality industry, Roland Jegge, who has been with WorldHotels for the past 23 years, will continue to serve as President, APAC. He remains primarily responsible for hotel development, complemented by a broader role as brand ambassador in the region.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.