Hotel Equities Selected to Manage Hampton Inn & Suites by Hilton-Fort Worth/Alliance Airport and Residence Inn by Marriott-Fort Worth/Alliance Airport

USA, Atlanta, Georgia. October 09, 2019

Hotel Equities (HE) announced its selection as the management partner to operate the Hampton Inn & Suites by Hilton-Fort Worth/Alliance Airportand Residence Inn by Marriott-Fort Worth/Alliance Airport hotels. The all-suite Residence Inn is located at 13400 North Freeway and the Hampton Inn & Suites is located at 13600 North Freeway. The two hotels are the latest additions to HE's portfolio of 140+ hotels throughout the U.S. and Canada. Both hotels are owned by Sagamore Capital.

"We are excited to be in Fort Worth operating these best-in-class Marriott and Hilton hotels," said Joe Reardon, chief development officer for HE. "We are laser focused on maximizing returns. Our team's operational expertise and knowledge of airport markets will ensure achievement of high performance results and service delivery that exceeds guest and owner expectations."

Both properties will be led by Hotel Equities' Texas regional team which includes operations, sales and marketing and revenue management. Additional support in HR, payroll, accounting and learning and people development will be provided by the corporate support team based at the firm's headquarters in Atlanta, GA.

"We are confident in our decision to shift management responsibility to Hotel Equities," said Chuck Dubroff, owner of Sagamore Capital. "They have the expertise to provide superior service to our guests and the resources to provide our associates opportunities to grow in their careers."

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Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.