The St. Regis Deer Valley to Undergo Multi-Million Dollar Renovation

USA, Park City, Utah. October 22, 2019

The St. Regis Deer Valley, the award-winning mountain retreat located on the slopes of the Wasatch Mountains in Park City, will undergo a multi-million dollar refurbishment project that will begin in early October and finish in mid-December ahead of ski season. The re-imagination of the luxury hotel is inspired by the historical, physical and social aspects of the surrounding area, evoking a sense of place while incorporating state-of-the-art design elements. The hotel will remain open during the renovations.

"We are so excited for this project and to offer our guests a refreshed and revitalized experience that will take the hotel to an even higher level," said Brandon Hendricks, director of sales & marketing. "Thanks to the brilliant work of our designers, project managers and hotel staff, guests can rest assured that there will be minimal disruption during this process."

Los Angeles-based Linda Snyder Associates, the team behind the interior re-design, pulled inspiration from Park City's rich entrepreneurial history, incorporating elements from its first industrial boom to the stylish beginnings of the area's ski industry. Touches of precious metals will pay homage to the area's silver mining history while luxe materials will showcase Deer Valley's glamorous legacy as the height of slope side elegance. Design elements such as specialty lighting fixtures that channel the light's reflection on snow, combined with a color board that features rich and rugged hues conjure images of the area's natural surroundings.

Partnering with local and regional artists and craftsmen, the project will blend fashion, form and function for a truly breathtaking experience. The combination of light, texture, and a wide range of materials and color will channel Park City's spirit and allow visitors to experience the freedom of the mountains while elevating the brand's luxury standards.

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Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.