Maverick Hotels & Restaurants Adds Hilton Chicago / Oak Brook Hills Resort & Conference Center to Portfolio

USA, Chicago, Illinois. December 04, 2019

Maverick Hotels & Restaurants, a full-service third-party hotel operator, developer and consultant, announced today the addition of the Hilton Chicago / Oak Brook Hills Resort & Conference Center to its portfolio. Robert Habeeb, Founder and CEO of Maverick, made the announcement.

Located just west of downtown Chicago in the upscale area of Oak Brook, IL and nestled in a serene, 150-acre estate, this premier resort and conference center is the latest and highest profile property to join Maverick's growing collection of properties operated for select owner groups.

"We are thrilled to be entrusted with this exceptional, recently rebuilt property, which features world-class amenities and cachet. Our operation of this property will draw on our rich experience with the Chicago hotel and conference marketplace, as well as with one-of-a-kind resort and event properties," Habeeb said.

"Working closely with ownership, we will explore the many ways we can enhance the already outstanding individual guest and group experience, including through our understanding of today's consumer and innovative food and beverage operations," added Maverick President and COO Robin Kirk.

The Hilton Chicago / Oak Brook Hills Resort and Conference Center's expansive lobby overlooks a breathtaking view of 150 lush acres and the award-winning Willow Crest Golf Club, which is also a Certified Audubon Cooperative Sanctuary. The transformed guestrooms are the crowning achievement of the resort's comprehensive 3-year rebuild. Guestroom enhancements include new soft goods, as well as a new color scheme for the carpeting, furniture and window treatments. Ceramic tile in the entryways and bathroom, converted walk-in showers with stone surround in all suites, and custom wood barn bathroom doors add the final touches to the new design.

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.