Rosewood Hotels & Resorts Partners With Arkaz Investment for Rosewood Doha Opening in 2022

China, Hong Kong. December 04, 2019

Rosewood Hotels & Resorts Partners With Arkaz Investment for Rosewood Doha Opening in 2022 Rosewood Hotels & Resorts | November 26, 2019 Rosewood Doha

Rosewood Hotels & Resorts® opens the next chapter of its Middle East expansion with its appointment to manage Rosewood Doha and Rosewood Residences Doha, opening in Lusail City in 2022. Partnering with Arkaz Investment, this latest jewel in the collection's crown will bring Rosewood's signature contemporary ultra-luxury hospitality to the dynamic Middle Eastern powerhouse of Qatar.

The design concept of the Rosewood hotel and branded residences is based on underwater forms, specifically the local coral formations. The organic architectural design approach is aimed at respecting the site and its surrounding Arabian Gulf waters, while promoting a harmony between human habitation and the natural world. Housed in two striking towers, Rosewood Doha and Rosewood Residences Doha will consist of an ultra-luxury hotel with 185 exquisite guestrooms and sumptuous suites, 173 serviced apartments for longer-term stays and 300 residences available for purchase.

The complex architectural project is conceptualized by a team from Arab Engineering Bureau (AEB) headed by Chief Architect Ibrahim M. Jaidah, the most prominent Qatari architect known for his design philosophy where a built structure responds to its natural environment but also belongs to the cultural and social context in which it exists.

A USD45 billion project, Lusail City extends across an area of 38 square kilometers, comprising four exclusive islands and 19 multi-purpose residential, mixed-use, entertainment and commercial districts. The city will be home to 450,000 residents and welcome over 80,000 visitors annually, which will draw a new influx of international investment, global travelers and highly skilled expatriates to the country.

"Rosewood Doha and Rosewood Residences Doha will create a new and differentiated benchmark for ultra-luxury hospitality in the region," says Sonia Cheng, chief executive officer, Rosewood Hotel Group. "We are honored to be a part of Qatar's ambitious vision and will be thrilled to see it realized in the coming years. This project represents our third outpost for the Rosewood brand in the Middle East; building on our unwavering dedication to innovation and service excellence, it exemplifies our strategy of thoughtful growth in the region."

"We are delighted to join hands with Rosewood Hotels & Resorts, renowned for its one-of-a-kind collection underpinned by its iconic A Sense of Place philosophy," says Aman G. Shahani, CEO, Arkaz Investments. "We are proud to showcase the rich culture of Qatar as well as our visionary and innovative ambition for the future through Rosewood's uniquely sophisticated lens and become the new lifestyle destination for Lusail City and Qatar."

The hotel will be one of the city's most dynamic culinary destinations with a collection of eight outlets, including a bistro, lobby lounge, coffee shop/deli, three specialty restaurants, cigar lounge and a lifestyle entertainment lounge. Featuring a 1,500-square-meter ballroom, the property will showcase multiple private event venues, anchored around sleek interiors and state-of-the-art technology, which will transform ordinary events into the extraordinary. The hotel will also introduce Sense, a Rosewood Spa, offering total discretion and relaxation, along with a fitness center featuring state-of-the-art training equipment. Rosewood's signature Manor Club executive lounge concept will soar to new heights in Qatar and offer Club Room and Suite guests curated services with added convenience and privacy.

Rosewood Residences Doha will also introduce 300 for-sale residential apartments, catering to global citizens who crave a lifestyle of authenticity fused with modern luxury. The residences will be complete with bespoke amenities, facilities and services to create a pinnacle of private luxury living and contemporary style in Qatar.

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Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.