Tapestry Collection by Hilton Hotel on the Way for Pappas Properties’ Midtown Charlotte Development

USA, Charlotte, North Carolina. December 05, 2019

Pappas Properties today unveiled details for the next phase of development at its 7-acre property in Midtown Charlotte, including a Tapestry Collection by Hilton Hotel and new office and retail space that will complement the two state-of-the-art medical office buildings already being built for Atrium Health.

The 150-room hotel will be the first Tapestry Collection by Hilton location in the Charlotte area. Launched in 2017, Tapestry Collection by Hilton is a collection of hotels that embraces the distinctive, local culture of each hotel's environment, ensuring that each property in the collection offers a unique experience, authentic to the destination.

Pre-leasing has also begun for up to 210,000 square feet of new Class A office space and 20,000 square feet of ground-floor retail and restaurant space. Located at the corner of Kenilworth Avenue and Pearl Park Way, the new mixed-used component will offer impressive views of Uptown Charlotte's skyline while fronting a newly renovated Pearl Street Park and the Little Sugar Creek Greenway.

"We are incredibly excited by the momentum our Midtown development is enjoying," said Peter A. Pappas, founder and CEO of Pappas Properties. "This new mixed-use component will be a great complement to the medical office buildings underway there and the new headquarters of the Charlotte Regional Realtor Association that's already been completed."

"The Hilton Tapestry hotel will be a unique addition to the Charlotte hospitality landscape in an area where there is tremendous demand," added Pappas. "And the three new restaurants planned, along with the nine restaurants across the street at our Metropolitan development, are all walkable for hotel guests, office workers and residents of the surrounding neighborhood, providing a fantastic pedestrian-friendly amenity."

The 94,000-square-foot hotel will sit on the corner of Pearl Park Way and Berkeley Avenue, and have a name unique to its Charlotte location, like all the other properties in the Tapestry Collection by Hilton portfolio. Guests can expect stylish design, top-flight amenities, a rooftop bar and all the benefits of Hilton's award-winning guest loyalty program, Hilton Honors, which offers its 99 million members access to instant benefits including exclusive member discounts and free standard WiFi, along with hundreds of ways to earn and redeem points.

Construction of the mixed-use building and hotel is expected to begin in the third quarter of 2020, around the same time as the planned completion of the first of the two Atrium Health buildings already being developed. The first building will be the new home of Atrium's Sanger Heart & Vascular Institute, while a second building will house general clinical offices for neurology and digestive health.

Pappas credited the Mecklenburg County Commission for cooperating in a land swap that made the development possible and facilitated improvements to the adjacent Pearl Street Park. He also thanked the Charlotte City Council for approving a Tax Increment Grant to support the extension of Pearl Park Way to McDowell Street, significantly improving access to both Midtown and Uptown Charlotte.

"Pappas Properties is committed to bringing a new destination experience to Midtown and building upon the success of our Metropolitan project," said Pappas. "The timing is right to take advantage of market growth and the dynamic location that is Midtown Charlotte."

"We're seeing tremendous demand from companies who want to be very close to Uptown Charlotte, but prefer a location just outside I-277," said JLL Managing Director Louis Stephens, who is handling pre-leasing of the new office and retail development. "The Midtown submarket is one of the most desirable locations in all of Charlotte, and this new component will be an excellent complement to the residential, retail and other commercial development already happening in this area."

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.