Belize Tourism Board Appoints the Zimmerman Agency as Its Marketing Communications Firm Agency of Record in the U.S.

USA, Tallahassee, Florida. April 09, 2020

Belize Tourism Board (BTB), the official tourism marketing organization for Belize, has appointed The Zimmerman Agency as its marketing communications firm of record beginning April 1, 2020. The Zimmerman Agency was chosen from a select number of firms that responded to a request for proposal in January 2020, followed by finalist presentations in late February 2020.

"We're thrilled to announce our partnership with The Zimmerman Agency, a renowned agency and longtime champion of tourism and economic development, to accelerate our marketing efforts and strengthen our marketing program, both in traditional and new media," said BTB Director of Tourism Karen Bevans "Through this new partnership, we will expand awareness of Belize's abundant offerings and desirable lifestyle in the United States, and look forward to welcoming visitors back, once it's safe to travel, with open arms."

The Zimmerman Agency has been retained to handle integrated marketing efforts including: advertising, content marketing, public relations, and digital communications in the U.S. The firm will also support BTB's efforts to enhance relationships with the travel trade.

"The Zimmerman Agency has a proud history representing iconic destinations, and travel clients." said agency President and Founder, Curtis Zimmerman. "It is time for Belize to take its rightful position among the most desirable destinations in the world. Incredible adventure, diverse culture, spectacular beaches and natural attractions complemented by a rich heritage and the incredible friendliness of its people is a mesmerizing combination that travelers are looking for."


About The Zimmerman Agency

About Belize Tourism Board

Media Contact:

Lauren Arwood
Senior Account Manager
The Zimmerman Agency
T: 850-668-2222
E: teambelize@zimmerman.com
W: http://www.zimmerman.com

Subscribe to our newsletter
for more Hotel Newswire articles

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.