Mark Woodworth, R. M. Associates to Partner With Kalibri Labs

USA, Rockville, Maryland. April 27, 2020

Mark Woodworth has established a consulting and advisory practice, R. M. Woodworth & Associates, to assist a broad array of capital market participants in optimizing opportunities in the lodging industry. Mark's work will be supported by data and insights from Kalibri Labs, a hospitality big data and analytics firm that has built a digital platform to evaluate and predict revenue performance.

"Mark will be working closely with the principals and senior management of Kalibri Labs in furthering strategic research and other services offered to the real estate and investment sectors of the lodging industry," noted Cindy Estis Green, CEO and Co-founder, Kalibri Labs. "While the COVID-19 pandemic has created a record downturn, the need for a speedy return to health is critical. Mark Woodworth's breadth of experience, combined with the industry's most robust database maintained by Kalibri Labs, will initially focus on assisting many hotel entities navigate the path to recovery."

Woodworth will be supported by an impressive team at Kalibri Labs, bringing the perspective and extensive real estate and capital market knowledge to enable the needed accuracy in recovery planning by hotel investors, lenders, owners and managers made possible by Kalibri Labs' broad database of hotel performance insights.

Prior to establishing his affiliation with Kalibri Labs, Woodworth, along with Cornell University's Jack Corgel, founded PKF Hospitality Research in 1999 (subsequently acquired by CBRE in 2014). He has managed and conducted consulting assignments, involving both the public and private sectors, throughout the U.S. Mark's experience extends to many of the industry's leading lenders, developers, chains and management companies and has dealt with all aspects of management contract negotiation, operations, development and financing.

Woodworth has been quoted on hospitality issues in such noted publications as The Wall Street Journal, The New York Times, The Los Angeles Times, The Washington Post, Barron's, USA Today, The Financial Times and numerous industry publications. Furthermore, Mr. Woodworth is a frequent speaker at industry conferences, is a Dean's Distinguished Lecturer at Cornell University and is a member of the Travel and Tourism Advisory Council for the Federal Reserve Bank of Atlanta, the Conference of Business Economists, the AHLA Hospitality Investment Roundtable and the Board of Advisors for the Center for Hospitality Research at Cornell University.

In addition to the Hummingbird PXM digital platform, Kalibri Labs offers a variety of dynamic analytics products that leverage its next generation net revenue metrics through the lens of real estate development, asset acquisition/disposition, financing and valuation. "By understanding a hotel's ‘revenue capture,' or how much revenue a hotel keeps of what the guests pay, owners, developers, brokers and lenders can more accurately assess a hotel's position in the market and the impact of the property's business mix on its profit contribution and ultimately on its valuation" noted Woodworth.

Any inquiries:

Please direct any inquiries to Ryan Moran, ryan@kalibrilabs.com.


About Kalibri Labs

Media Contact:

Ryan Moran
Director, Product
Kalibri Labs
T: 626-216-1752
E: ryan@kalibrilabs.com
W: http://www.kalibrilabs.com/

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.