Atlantica Hotels Opens Radisson Hotel Anápolis in Brazil

USA, Minneapolis, Minnesota. May 11, 2020

Radisson, one of the best recognized hotel brands, announced the opening of Radisson Hotel Anápolis at Avenida Oscar Mohn, No. 250, Anápolis, Brazil. This upscale hotel is perfectly positioned in one of the fastest-growing cities in Goiás, providing a convenient spot for guests interested in checking out the Brasil Park Shopping, or business travelers visiting companies like Vitamedic orLinea Alimentos. The city's bike-friendly atmosphere, along with the hotel's bike and scooter rentals, allows guests to easily explore the trails at Parque Ambiental Ipiranga and other cultural hotspots, such as the grand fountain at Praça Bom Jesus. The hotel is also conveniently located near Terminal Rodoviário Josias Moreira Braga bus station and Goiânia Airport (GYN).

"Our partnership with Atlantica Hotels allows us to bring the bright, inviting and balanced feel of the Radisson brand into vibrant cities like Anápolis, Brazil," said Frances Gonzalez, vice president of Operations for Radisson Hotel Group in Latin America. "We believe every modern traveler should have a hospitality experience that allows them to find more harmony in both their work and leisure lives, and we are excited to continue creating these experiences in destinations around Latin America."

The hotel features 106 guest rooms and suites, all equipped with comfortable bedding, free Wi-Fi, smart TVs and mini bars. For an enhanced stay, guests can reserve a Business Class room, or Imperial Suite for stunning views of the city and nearby Parque Ambiental Ipiranga. Each night's stay is met with a complimentary breakfast served daily at Bento, the hotel's onsite restaurant and bar. Guests can choose from the à la carte menu during the week, Brazilian specialties on Saturdays and an international brunch on Sundays. Room service is also available 24 hours a day.

Guests can take advantage of a variety of onsite amenities, including a fitness center, children's play area, steam room, outdoor pool, hot tub and laundry services. Intimate board meetings and company-wide seminars can take place in one of the hotel's four event spaces, which can accommodate a total of 250 guests. Each room includes access to tables and chairs, high-speed internet and audio-visual equipment. Plus, an onsite event coordinator is available to assist with every detail leading up to the special occasion.

"It has been an honor working with the Radisson Hotel Group team to bring our guests a world-class hospitality experience while still maintaining thoughtful, genuine relationships with each visitor who walks through our doors," said Kassar Bittar, the hotel's owner. "We are committed to making our guests' travels more relaxing and inspiring so they can feel empowered to explore all the wonders of the city or successfully host a business meeting or event."

Atlantica Hotels is a licensee for Radisson Hotel Group's brands in Brazil, including Radisson Blu, Radisson, Radisson RED and Park Inn by Radisson. The two companies have enjoyed a longstanding relationship in Brazil that now includes 16 hotels in operation.

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Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.