The Gettys Group Relaunches the Hotel of Tomorrow® Project, Uniting Global Innovators to Solve Hospitality's Covid-19 Challenges

USA, Chicago, Illinois. June 16, 2020

In response to the unique challenges facing hotels, restaurants, and travel in the era of COVID--19, The Gettys Group relaunched The Hotel of Tomorrow® Project -a reframed version of the industry-leading think tank they founded in 2003 to unite brands, designers, manufacturers, owners, and operators in elevating and transforming the hospitality industry in the near and more distant future.

The forum has been updated to fit the world's new remote reality, using collaboration platform Batterii to connect participants from around the world to develop, refine, and visualize their concepts before sharing virtual prototypes for consumer testing. Over 250 participants bring diverse areas of expertise from a variety of companies and institutions --including owners, operators, research institutions, designers, and tech companies. In cross-industry teams, they are re-examining every component of hospitality--from consumer-facing messaging to technology integration-for all points of the new guest experience journey.

"Ideas collide and combine in meaningful ways when people with diverse perspectives collaborate," said Ron Swidler, Chief Innovation Officer of The Gettys Group, "In September, we will share concepts that have been envisioned by the industry, refined by experts and vetted by guests, brands, designers, manufacturers, and more--everyone who has a stake in the future of hospitality."


Batterii Innovation Room
/ SLIDES
Tags: Hospitality Design, Innovation, COVID-19, COVID-19 Innovations, Think Tank

About The Gettys Group

Business Contact:

Amanda Kay
Marketing Director
The Gettys Group
T: 312-832-2441
E: [email protected]
W: https://www.gettys.com

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in June 2023...

Sales & Marketing: Integrating Technology


The Sales & Marketing department is responsible for maximizing a hotel's revenue by developing programs to increase occupancy and to make profitable use of its meeting and leisure facilities. Increasingly, managers are utilizing sophisticated digital technology to help them achieve those goals. Virtual Reality is being integrated into booking engines which provide potential guests the opportunity to tour a property from afar, including wedding, event and food & beverage facilities. Voice Search has also become a popular marketing tool. Using smart home devices, it's now possible for customers to book hotels entirely through voice commands. Chatbots are becoming more ubiquitous as hotels seek to refine their online customer service. Chatbots can answer common questions, push key marketing messages, increase direct bookings, and even guide customers through the booking process. Finally, hotels are already preparing for the debut of the Metaverse and planning how sales and marketing departments will fully participate. The June Hotel Business Review will focus on the sales and marketing strategies that some hotels are adopting and how they are benefiting from them.