The Gettys Group Relaunches the Hotel of Tomorrow® Project, Uniting Global Innovators to Solve Hospitality's Covid-19 Challenges

USA, Chicago, Illinois. June 16, 2020

In response to the unique challenges facing hotels, restaurants, and travel in the era of COVID--19, The Gettys Group relaunched The Hotel of Tomorrow® Project -a reframed version of the industry-leading think tank they founded in 2003 to unite brands, designers, manufacturers, owners, and operators in elevating and transforming the hospitality industry in the near and more distant future.

The forum has been updated to fit the world's new remote reality, using collaboration platform Batterii to connect participants from around the world to develop, refine, and visualize their concepts before sharing virtual prototypes for consumer testing. Over 250 participants bring diverse areas of expertise from a variety of companies and institutions --including owners, operators, research institutions, designers, and tech companies. In cross-industry teams, they are re-examining every component of hospitality--from consumer-facing messaging to technology integration-for all points of the new guest experience journey.

"Ideas collide and combine in meaningful ways when people with diverse perspectives collaborate," said Ron Swidler, Chief Innovation Officer of The Gettys Group, "In September, we will share concepts that have been envisioned by the industry, refined by experts and vetted by guests, brands, designers, manufacturers, and more--everyone who has a stake in the future of hospitality."


Batterii Innovation Room
/ SLIDES
Tags: Hospitality Design, Innovation, COVID-19, COVID-19 Innovations, Think Tank

About The Gettys Group

Media Contact:

Amanda Kay
Marketing Director
The Gettys Group
T: 312-832-2441
E: [email protected]
W: https://www.gettys.com

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in June 2022...

Sales & Marketing: Promoting Peace of Mind


As the hotel industry transitions to a more familiar position, it is still necessary for hotels to emphasize in their marketing the health protocols they have implemented to ensure guest safety and wellness. Above all, guests need to be reassured that every precaution is being taken to safeguard their well-being. Additionally, there are other marketing strategies that hotels can implement as a way to boost their business. For example, neighborhood marketing is a tactic that relies heavily on appealing to local audiences. Incentives targeting locals can fulfill the craving that some people have for time away from home, but aren't ready to hop on a plane. Another viable strategy is to promote experiences in nature. After being stuck inside for so long, many people are looking for hotels to help them re-connect with the great outdoors. The June Hotel Business Review will focus on the marketing strategies that some hotels are adopting and how they are benefiting from them.