Travelers Are Invited to Market-Test Think Tank "Hotel of Tomorrow's" New Hospitality Concepts

USA, Chicago, Illinois. August 19, 2020

The Hotel of Tomorrow ® Project is a global think tank currently conceptualizing innovations to usher the hospitality industry through COVID-19 and beyond. Since its kick-off in June, 2020, the 325-member group has developed hundreds of ideas and is now inviting travelers, designers and more to join them in the final stage of concept development: consumer testing. Led by hospitality design and development firm The Gettys Group, the think tank's teams have arrived at dozens of breakthrough innovations through a methodology that has included online workshops and building a shared research archive.

The first of the final concepts that will be shared and tested, Robot Alliance, envisions a deconstructed food-and-beverage experience where robots with distinct purposes and personalities allow guests to drink and dine outside of a traditional restaurant or bar's footprint. Small refrigerator/warming units follow guests like companion animals, then double as side tables or dining surfaces wherever the guest might like to be-inside or outside the hotel. The larger counterparts of these units become gathering hubs, with integrated audiovisual components that allow small groups to enjoy music or take in a movie or game together. Small drones communicate guests' needs back to a bartending robot-overseen by a skilled mixologist-that can deploy a refreshed unit.

This is only the first of the think tank's concepts that will be released for market testing on August 14, 2020. "We all have a curiosity and creative impulse about our future," said Ron Swidler, Chief Innovation Officer of The Gettys Group, "So we hope to cast a wide net and hear diverse thoughts and opinions to prove and improve concepts that can help this essential industry speed toward recovery and beyond." Those interested in evaluating concepts should sign up here to be invited into testing that will be open through August 28, 2020. The concepts will undergo further refinement based on consumer feedback, and will be released to the public in September.

The project's strength has been its ability to unite experts from every part of the hospitality industry around the world-including owners, designers, educators from some of the world's top hospitality programs, and representatives from the world's foremost hotel brands. According to collaborator Larry Traxler, Hilton's Senior Vice President of Global Design, "The Hotel of Tomorrow® Project has created a unique and effective forum for exploration and problem-solving across a network of related businesses, all invested in supporting our industry's future."


RC Aradio, BlueCoreCreative.com
/ SLIDES
Tags: Hospitality Design, Innovation, COVID-19, COVID-19 Innovations, Think Tank, Recovery

About The Gettys Group

Media Contact:

Amanda Kay
Marketing Director
The Gettys Group
T: 312-832-2441
E: akay@gettys.com
W: http://www.gettys.com

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Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.