Pillows Hotels Implements IDeaS to Optimise Revenue Amid Market Demand Uncertainty

Pillows Hotels to Reposition Its Organisation-Wide Strategic Focus Around IDeaS RMS Capabilities

USA, Minneapolis, Minnesota. July 14, 2020

Today, IDeaS announced Pillows Hotels selected IDeaS Revenue Management System (RMS) to enhance the hotel chain's strategy and competitive position in the face of the current industry downturn.

Across its eight properties in the BENELUX region, the group has installed the industry-leading revenue management solution, completed training and is already seeing positive results.

  • Changing mindsets - For many properties, a big part of the hotel's revenue journey is education and a change in processes and mindset. The selection of IDeaS, as well as Pillows Hotels' decision to continue implementation during the industry downturn, is a testament to the shifting mindsets of the hospitality revenue culture. Today, the organisation as a whole recognises the importance of a centralised RMS solution across all properties.
  • Implementation and training throughout a pandemic - Pillows Hotels turned to IDeaS regional partner KL Consulting for help. Because some of its smaller properties didn't have onsite revenue managers, having an in-country consultant working with remote IDeaS teams was integral in helping them set up the software and provided the individual attention needed to get the system up and running efficiently, and training the corporate and hotel teams to create the mindset and processes that support the revenue management structure
  • Creating efficiencies across geopolitical boundaries - As a global leader in revenue management solutions, IDeaS was a natural choice for Pillows Hotels, whose properties cross geopolitical boundaries.

Pascale Nanning, senior revenue and distribution manager, Pillows Hotels said: "IDeaS is so much more than a ‘nice to have' for us. They enable a shift to a forward-looking, strategic mindset and have helped the entire company change by adapting to a new way to do revenue management. The training and support we've received throughout implementation have been phenomenal. Everyone now knows what IDeaS can do, and they are all talking about it."

Dr. Ravi Mehrotra, president, founder and chief scientist, IDeaS, said: "Any organisation that can look beyond the short-term disruptions to see the bigger picture will be ahead of the game when the economy starts to recover. It is during these uncertain times, more than ever before, that we must learn to trust sophisticated analytics and automation. We value and appreciate the fact that Pillows Hotels and its staff took the time and energy to continue with its goal of moving ahead with the process of improving its revenue management goals."


Pillows Grand Hotel Reylof
/ SLIDES
Tags: revenue management, benelux, COVID-19, RMS

About IDeaS - A SAS Company

About Pillows Hotels

Media Contact:

Kim Dearborn
Public Relations Manager
IDeaS
T: +1 909-455-4316
E: kim@mfcpr.com
W: http://www.ideas.com

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Coming up in June 2021...

Sales & Marketing: Playing the Long Game

During an economic downturn, it is tempting to slash marketing budgets to make up for lost revenue. But smart hoteliers play the long game, knowing that companies who stay engaged with their customers will be the first to benefit from a rebound. Therefore, now is the time to renew and revamp sales and marketing strategies in order to be ready for what lies ahead. For example, this is a perfect time to refresh website content, social media and SEO.  The same for hotel blogs where content can be updated to give customers inspirational ideas as they begin to travel and meet again. Multimedia assets should also be revised with new photo/video shoots that provide accurate information about how setups, room configurations, and onsite offerings have changed to accommodate safer meetings and social distancing. The June Hotel Business Review will focus on the sales and marketing strategies that some hotels are adopting in anticipation of a recovery in 2021.