Pillows Hotels Implements IDeaS to Optimise Revenue Amid Market Demand Uncertainty

Pillows Hotels to Reposition Its Organisation-Wide Strategic Focus Around IDeaS RMS Capabilities

USA, Minneapolis, Minnesota. July 14, 2020

Today, IDeaS announced Pillows Hotels selected IDeaS Revenue Management System (RMS) to enhance the hotel chain's strategy and competitive position in the face of the current industry downturn.

Across its eight properties in the BENELUX region, the group has installed the industry-leading revenue management solution, completed training and is already seeing positive results.

  • Changing mindsets - For many properties, a big part of the hotel's revenue journey is education and a change in processes and mindset. The selection of IDeaS, as well as Pillows Hotels' decision to continue implementation during the industry downturn, is a testament to the shifting mindsets of the hospitality revenue culture. Today, the organisation as a whole recognises the importance of a centralised RMS solution across all properties.
  • Implementation and training throughout a pandemic - Pillows Hotels turned to IDeaS regional partner KL Consulting for help. Because some of its smaller properties didn't have onsite revenue managers, having an in-country consultant working with remote IDeaS teams was integral in helping them set up the software and provided the individual attention needed to get the system up and running efficiently, and training the corporate and hotel teams to create the mindset and processes that support the revenue management structure
  • Creating efficiencies across geopolitical boundaries - As a global leader in revenue management solutions, IDeaS was a natural choice for Pillows Hotels, whose properties cross geopolitical boundaries.

Pascale Nanning, senior revenue and distribution manager, Pillows Hotels said: "IDeaS is so much more than a ‘nice to have' for us. They enable a shift to a forward-looking, strategic mindset and have helped the entire company change by adapting to a new way to do revenue management. The training and support we've received throughout implementation have been phenomenal. Everyone now knows what IDeaS can do, and they are all talking about it."

Dr. Ravi Mehrotra, president, founder and chief scientist, IDeaS, said: "Any organisation that can look beyond the short-term disruptions to see the bigger picture will be ahead of the game when the economy starts to recover. It is during these uncertain times, more than ever before, that we must learn to trust sophisticated analytics and automation. We value and appreciate the fact that Pillows Hotels and its staff took the time and energy to continue with its goal of moving ahead with the process of improving its revenue management goals."


Pillows Grand Hotel Reylof
/ SLIDES
Tags: revenue management, benelux, COVID-19, RMS

About IDeaS - A SAS Company

About Pillows Hotels

Media Contact:

Kim Dearborn
Public Relations Manager
IDeaS
T: +1 909-455-4316
E: kim@mfcpr.com
W: http://www.ideas.com

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in April 2021...

Guest Service: Health and Safety First

Though expectations are that hotels will return to some semblance of normalcy in 2021, their highest priority must continue to be the health and safety of guests and employees. To that end, hotels are training their guest service personnel in enhanced cleaning routines, which include the following practices - bathrooms, elevator buttons, remote controls and other high-touch items, are disinfected and cleaned with a higher frequency; all tables, chairs and menus in restaurants are cleaned at a much higher frequency, and after each seating; floor markers in public areas to remind guests and team members to maintain physical distance; hand alcohol stations and disposable gloves in lobbies and restaurants; loose items such as pens, note pads and information material removed from rooms and meeting rooms; limiting the number of seats in restaurants and public areas; and revised food & beverage offerings. The April issue of the Hotel Business Review will review how guest service personnel are being trained to maintain health and safety protocols in their operations.