HFTP Pivots In-Person Events to Cyber HITEC

Attendee Safety Concerns, Global Travel Restrictions and Uncertain Guidance Drive Decision to Transition from In-Person to Virtual Event. the Online Program Will Become Available on October 27, 2020 and Run for One Month

USA, Austin, Texas. July 14, 2020

Hospitality Financial and Technology Professionals (HFTP®) announced today that October's "Best of HFTP" in-person events will pivot to the virtual "Cyber HITEC." The in-person events, which included HITEC San Antonio, HFTP Annual Convention and Club Forum, were scheduled for October 26-29, 2020 in San Antonio, Texas, USA. In response to the continued health safety concerns and travel restrictions related to the current pandemic, the HFTP Global Board of Directors, has determined it is best to switch gears and concentrate efforts on a virtual program. It is making this decision well-ahead of time to allow participants, exhibitors, stakeholders and co-located event organizers to plan accordingly.

"Health and safety have always been our top priority and continued uncertainty around the COVID 19 pandemic makes it prudent to forgo the in-person events ahead of critical deadlines for both attendees and exhibitors planning to participate," said HFTP CEO Frank Wolfe, CAE, FIH. "We arrived at this decision thoughtfully after hearing from many sources including our exhibitors and attendees who shared industry concerns."

Cyber HITEC will run October 27 through November 25, 2020. In addition to world class education sessions addressing crucial topics, it will feature keynote presentations, a networking lounge and a marketplace with hundreds of the world's best technology providers. To provide the best possible options to the industry, the HFTP Annual Convention will also be held under the Cyber HITEC banner and attendees will have the opportunity to attend education sessions for both events.

"We are excited to leverage emerging hospitality technologies to bring a first-rate online HITEC event to the industry," said Professor Justin Taillon, MBA, PhD, CHIA, CHTP, Chair of the HITEC San Antonio Advisory Council. "With Cyber HITEC, we will be able to do things we have not done in the past. It will prove to be an excellent experience for attendees!"

At the same time, HSMAI and its Revenue Optimization Advisory Board are developing a new, innovative, interactive format to deliver the learning, networking and best practices sharing that usually takes place face-to-face annually at the co-located ROC. HSMAI's partners will be included in Cyber HITEC and HSMAI attendees will be able to participate in Cyber HITEC. Monitor https://roc.hsmai.org/ as details are announced.

HFTP's "invitation only" Club Forum will be held virtually on Monday, October 26. This event features topics presented by, and for, club finance professionals representing some of the finest clubs in the world.

Information about credits, registration for Cyber HITEC and invitations for the Club Forum will be distributed as soon as possible but, no later than July 25, 2020. Please check www.hftp.org and www.hitec.org for the latest information.


Tags: cyberhitec, hospitalitytechnology

About HFTP

Media Contact:

Eliza Selig
Director of Communications
HFTP
T: 512-220-4026
E: eliza.selig@hftp.org
W: http://www.hftp.org
Read Our Blog: http://blog.hftp.org
Follow us on Twitter: https://twitter.com/HFTP
Become a Facebook Fan: https://www.facebook.com/HFTPGlobal

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.