Rocco Forte Hotels Collection Officially Re-Opens This September

USA, New York City, New York. August 27, 2020

This September marks the reopening of Rocco Forte Hotels' Brown's Hotel in London, Hotel Amigo in Brussels, Hotel Savoy in Florence and Hotel de la Ville in Rome. Coming on the heels of the brand's new partnership with VistaJet for more private VIP offerings, Verdura Resort's eight new villas being launched in September, and the remainder of the brand's property reopenings earlier this year, Rocco Forte Hotels is officially back in business.

With the increasing demand for private travel experiences away from the crowds, Rocco Forte Hotels has pivoted to create luxury programming that travelers will be seeking for the foreseeable future.

Brown's Hotel, a Rocco Forte Hotel located on one of Mayfair's most prestigious addresses has teamed up with Pashley Cycles, England's oldest bicycle manufacturer established in 1926. These vintage bicycles will be on hand for guests to make the most of the outdoors along with a bespoke bike safari itinerary, complete with a classic ‘British Picnic' awaiting guests in a nearby park.

Rocco Forte House in Rome offers the exclusivity of a private home, merged with the elevated service the brand is known for. Whether you reserve one of the five suites, or the entire house, the 18th century palazzo offers ultra-private, personalized experiences and butler-style services from an on-site house manager. Hotel de Russie in Rome offers in-suite wine tastings and Masseria Torre Maizza in Puglia offers private beach club access.

Following a year-long restoration project Hotel de Russie's historic secret garden has been brought back to Valdier's original design from the 1820s. The garden, meticulously designed to highlight the elegant Roman walls and statues of the property, offers intimate moonlit moments and open air meals in a breathtaking setting. Rocco Forte Hotels is leaning into its outdoor spaces, be it gardens or rooftops, for travelers looking to enjoy fresh open air and while feeling safe and apart from the crowds.

Rocco Forte Hotels is also officially extending its portfolio into Milan in 2023, welcoming guests after an extensive refurbishment of the original Baglioni Hotel Carlton. Other new developments including Villa Igiea in Palermo, The Westbund Hotel in Shanghai and Rocco Forte House in Florence are still on target for grand opening in 2021.

Tags: Hotel opening, hotel reopening, european travel

About Rocco Forte Hotels

Media Contact:

Kristy Thai
Senior Account Executive
T: 646-747-3024

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Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.