Rocco Forte Hotels Collection Officially Re-Opens This September

USA, New York City, New York. August 27, 2020

This September marks the reopening of Rocco Forte Hotels' Brown's Hotel in London, Hotel Amigo in Brussels, Hotel Savoy in Florence and Hotel de la Ville in Rome. Coming on the heels of the brand's new partnership with VistaJet for more private VIP offerings, Verdura Resort's eight new villas being launched in September, and the remainder of the brand's property reopenings earlier this year, Rocco Forte Hotels is officially back in business.

With the increasing demand for private travel experiences away from the crowds, Rocco Forte Hotels has pivoted to create luxury programming that travelers will be seeking for the foreseeable future.

Brown's Hotel, a Rocco Forte Hotel located on one of Mayfair's most prestigious addresses has teamed up with Pashley Cycles, England's oldest bicycle manufacturer established in 1926. These vintage bicycles will be on hand for guests to make the most of the outdoors along with a bespoke bike safari itinerary, complete with a classic ‘British Picnic' awaiting guests in a nearby park.

Rocco Forte House in Rome offers the exclusivity of a private home, merged with the elevated service the brand is known for. Whether you reserve one of the five suites, or the entire house, the 18th century palazzo offers ultra-private, personalized experiences and butler-style services from an on-site house manager. Hotel de Russie in Rome offers in-suite wine tastings and Masseria Torre Maizza in Puglia offers private beach club access.

Following a year-long restoration project Hotel de Russie's historic secret garden has been brought back to Valdier's original design from the 1820s. The garden, meticulously designed to highlight the elegant Roman walls and statues of the property, offers intimate moonlit moments and open air meals in a breathtaking setting. Rocco Forte Hotels is leaning into its outdoor spaces, be it gardens or rooftops, for travelers looking to enjoy fresh open air and while feeling safe and apart from the crowds.

Rocco Forte Hotels is also officially extending its portfolio into Milan in 2023, welcoming guests after an extensive refurbishment of the original Baglioni Hotel Carlton. Other new developments including Villa Igiea in Palermo, The Westbund Hotel in Shanghai and Rocco Forte House in Florence are still on target for grand opening in 2021.



Tags: Hotel opening, hotel reopening, european travel

About Rocco Forte Hotels

Media Contact:

Kristy Thai
Senior Account Executive
BPCM
T: 646-747-3024
E: kristy@bpcm.com
W: http://www.bpcm.com

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Coming up in September 2021...

Hotel Group Meetings: Spirit of Innovation


Naturally, the Hotel Group Meeting business has been rocked during the Covid-19 pandemic, and the effects may be felt for years to come. But according to planners, there is pent-up demand for hotels to resume this area of their business and savvy hoteliers are being exceptionally creative in making that possible. The key is successfully implementing all recommended safety guidelines. For example, in addition to social and physical distancing, some planners are utilizing assigned seating as a way to keep people from using multiple seats and tables throughout an event. Some planners have also initiated a color-coded bracelet system that indicates the wearer's confidence level about being physically approached. Hybrid meetings are also increasingly popular, where some attendees join in person and others are looped in virtually. Other hotels have instituted a "bubble" approach, dedicating an entire wing to smaller groups, essentially walling them off from any health risks outside their area. The September Hotel Business Review will report on what some hotels are doing to address these concerns so that the group meeting business can safely resume.