"Contactless Check-In" Saves Hotels and Guests from Covid-19 Concerns

USA, Denver, Colorado. September 16, 2020

Denver, Colorado: rezStream, a provider of reservation software and digital services to the US hotel industry has expanded its Ecosystem of Lodging Tools by partnering with Akia, a provider of SMS guest messaging services to the lodging industry, to provide a much needed "contactless check-in" option for hotels.

In the COVID-19 era, less is more. Less in-person contact between guests and hotel staff offers more security, health, and peace of mind for everyone. The rezStream/Akia partnership provides just that.

The solution enables thousands of hotel guests to receive hotel registration forms directly to their phones, review booking charges and associated policies, terms, and conditions on their mobile devices, and digitally sign the forms directly from their smartphones. The process maximizes social distancing by minimizing physical contact at check-in. By communicating with guests over SMS text message, rezStream hotel customers can now ensure their guests feel safe, comfortable, and confident during their upcoming travel.

"Working with Akia on this product integration was a natural step to enhance our hotels' ability for contactless check-in. Akia has been great to work with, their platform is very user friendly, and they understand the power of mobile-first." says Christian Holmsen, CEO of rezStream.

"rezStream is a highly trusted Property Management System with a strong dedication to excellent service for their clients. It's no wonder why they have such a high customer satisfaction rating," comments Evan Chen, CEO of Akia.

"We were already using rezStream here at Ballard Inn, and the onboarding process for Akia was super quick and easy for us," says Christine Forsyth, Hotel General Manager at Ballard Inn & Gathering Table. "Our guests and staff have really appreciated the digital registration card to keep contact at a minimum."


Tags: rezStream, Akia, contactless check-in, COVID-19, hospitality, hotel marketing, property management system

About RezStream

Media Contact:

Lyles Armour
Marketing Director
rezStream
T: 720-420-7783
E: lyles.armour@rezstream.com
W: https://www.rezstream.com
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Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.