Fairfield by Marriott to Expand Presence in Japan With the Signing of 11 New Hotels

USA, Bethesda, Maryland. October 08, 2020

Marriott International (Nasdaq: MAR) has announced it has signed an agreement with Japanese real estate developer, Sekisui House, to bring 11 new Fairfield by Marriott hotels to Japan. The agreement expands the collaboration with Sekisui House for the Michi-no-Eki project, adding on to the 15 Fairfield by Marriott hotels signed in 2018. All properties are anticipated to open by late 2022.

The signing expects to introduce the Fairfield by Marriott brand to five new prefectures, spanning from the North to South of Japan, including Hokkaido, Hyogo, Okayama, Hiroshima and Kagoshima. The hotels are slated to be built in key locations near roadside rest stations called "Michi-no-Eki" in Japan, situated close to national parks and UNESCO World Heritage Sites and unlocking easy access to many undiscovered destinations.

"We are pleased to work with Sekisui House in adding 11 new Fairfield by Marriott hotels to the Michi-no-Eki development project and growing our select-service portfolio," said Paul Foskey, Chief Development Officer, Asia Pacific, Marriott International. "Marriott International has a longstanding relationship with Sekisui House and we look forward to increasing access to Japan's travel destinations outside of major metropolitan areas."

Ranging in size around 50 to 100 guestrooms, each Fairfield by Marriott hotel takes inspiration from its surroundings, delivering the beauty of simplicity for guests who appreciate a calming, reliable experience characterized by warm hospitality. Each of the hotels' public areas serve as a flexible social space to share and connect with other travelers or simply to relax. Guests can expect a harmonious balance of functionality, comfort and enriching décor in natural materials and carefully selected amenities.

"This signing represents another milestone in our longstanding relationship with Marriott International and ensures the delivery of the highest standards of hospitality in line with our values," said Yoshihiro Nakai, President & Representative Director, Sekisui House. "Undiscovered attractions in remote areas will broaden opportunities for travelers and revitalize local regions by creating new job opportunities and a new flow of people coming into these regions. We are pleased that the new Fairfield by Marriott hotels will play a large role in the Michi-no-Eki development."

Today's signed agreement expects to bring 11 new Fairfield by Marriott hotels across five Japanese prefectures.

Hokkaido attracts outdoor lovers with its diverse landscapes. It lures skiers and snowboarders from around the world to its famed powder runs in Niseko, and hikers, cyclists and campers in the warmer months. Three hotels are expected to open by early 2022:

- Fairfield by Marriott Hokkaido Eniwa with 101 rooms

- Fairfield by Marriott Hokkaido Naganuma with 72 rooms

- Fairfield by Marriott Hokkaido Minamifurano with 72 rooms

Sera in Hiroshima is a charming town home to large fields of flowers which bloom seasonally. The town is noted for its fruit farms and wineries. One hotel is anticipated to open by mid-2022:

- Fairfield by Marriott Hiroshima Sera with 78 rooms

Kagoshima is the southernmost prefecture of mainland Kyushu and stretches for hundreds of kilometers, offering a vast array of visitor experiences. There is an enriching blend of culture, outdoor activities, unique regional cuisine and subtropical offshore islands to explore. Two hotels are anticipated to open by late 2022:

- Fairfield by Marriott Kagoshima Tarumizu with 96 rooms

- Fairfield by Marriott Kagoshima Osumi with 51 rooms

Okayama in western Japan is known as the ‘Land of Sunshine' and offers unspoiled highlands filled with hot springs, fruit farms and historic monuments. Two hotels are expected to open by late 2022:

- Fairfield by Marriott Okayama Hiruzen with 96 rooms

- Fairfield by Marriott Okayama Tsuyama with 75 rooms

Hyogo is the geographical center of Japan and is a cosmopolitan port framed by mountains, west Osaka and Kyoto. It is one of the country's most diverse regions and is noted for its abundant year-round outdoor activities with numerous national parks. Hyogo's most iconic attraction is the UNESCO World Heritage Listed Himeji Castle. The prefecture has excellent transportation links via extensive expressway, railway and airline routes. Three hotels are slated to open by late 2022:

- Fairfield by Marriott Hyogo Minamiawaji with 99 rooms

- Fairfield by Marriott Hyogo Kannabe with 73 rooms

- Fairfield by Marriott Hyogo Yabu with 87 rooms

For more information on Fairfield by Marriott, please visit fairfield.marriott.com.

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.