Executive Changes at Viceroy Bali

Luxury Resort Announces New General Manager and Director of Sales and Marketing

Indonesia, Ubud, Bali. November 16, 2020

Viceroy Bali - the luxury resort overlooking the serene Valley of the Kings in Ubud, Bali - has announced the appointment of Amanda Syrowatka as General Manager and Patrick Farrell as Director of Sales & Marketing.

Amanda takes the helm of the family-run luxury property from her brother Anthony, who held the position since pre-opening. She is no stranger to the resort: in addition to being co-owner, she held the position of Director of Sales & Marketing from 2014, where she reaffirmed Viceroy Bali's notability in the luxury travel sector, including the title of #1 Resort in the World by Condé Nast Traveler (2018).

Prior to joining the family business, Amanda worked at specialist Accounting firm McGrathNicol in her hometown of Sydney, Australia. Her strong leadership skills and hands-on approach to management are tipped to help continue the resort's success.

Commenting on Amanda's appointment, founder Otto Syrowatka said: "When we opened Viceroy Bali in 2005, we hoped - but had no real idea - it would grow to the international success and acclaim it has today. I am proud not only as a father but as a long-term resident of Bali, to see Viceroy passed to Amanda, whom I know will stamp her passion and personality into the resort."

Amanda is joined by Patrick Farrell in the role of Director of Sales & Marketing. Patrick joins from The Lanesborough, an Oetker Collection Hotel, in London, having also worked for global hotel brands in Dubai, Brussels, the Seychelles and Maldives.

"Patrick's enthusiasm for, and experience in, the luxury travel sector will make him a great addition to the team," says Amanda.

With international borders closed since March 2020, the team at Viceroy Bali have developed fifteen new pool villas, alongside a new state-of-the-art Wellness facility and refurbishment of Cascades restaurant.

Despite the challenging times in the travel industry, the owners have managed to retain all 170 resort employees, and recently reopened the Apéritif and Cascades restaurants to domestic guests in a Covid-safe environment.

"We've been working hard to support the local community during this time, including food donations and charity events," says Amanda. "Viceroy Bali and my family are committed to helping the locals stay sustained until the island is ready to welcome global citizens again. And when those borders reopen, our new Pool Villas and Wellness facility will be waiting to provide an enhanced experience to our guests."


New executive team at Viceroy Bali: Patrick Farrell (DOSM) and Amanda Syrowatka (GM)
/ SLIDES
Tags: bali, indonesia, general manager, gm, dosm, appointments

About Viceroy Bali

Media Contact:

Megan Mcintyre
PR Consultant
McIntyre Marketing
T: +44 798-193-0304
E: info@mcintyremarketing.co.uk
W: http://www.mcintyremarketing.co.uk

Subscribe to our newsletter
for more Hotel Newswire articles

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in October 2021...

Revenue Management: Monetizing All Offerings


Of all the departments within hotel operations, Revenue Management may have been the hardest hit, due to the pandemic. The logic goes - no revenue, no need for revenue managers - so many industry professionals were furloughed. If business rebounds in 2021, as expected, then hotel management will have to determine when prevailing occupancy levels justify bringing back their revenue management team. Also, the pandemic seems to have exposed some weaknesses in the traditional RevPAR models. There is a growing understanding that it is no longer sufficient to use a "revenue per available room" model; instead, hotels are adopting a TRevPAR model (total revenue per available room). This model recognizes that revenue streams from other departments are just as important as the revenue gained from rooms. As a result, hotels are looking at ways to monetize any and all hotel offerings - from dining outlets and spas to outdoor function spaces and local partnerships. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.