Sonesta Adds Nine More Hotels and Launches New Brand: Sonesta Select

USA, Newton, Massachusetts. February 22, 2021

Sonesta International Hotels Corporation is excited to introduce nine new hotels to its growing portfolio of U.S. destinations and the launch of the company's latest brand, Sonesta Select. Sonesta Select is an upscale, focused-service brand designed to deliver the same authentic award-winning hospitality Sonesta is known for.

Earlier today, Sonesta welcomed guests to the first nine Sonesta Select hotels, with over 60 additional locations slated to complete the brand's launch in early 2021. With these additions, Sonesta adds new properties in its existing markets of Atlanta, GA; Boston, MA; Chicago, IL; Fort Worth, TX, and Washington, D.C. while also expanding its footprint to include Raleigh-Durham, NC; Chattanooga, TN; and Spartanburg, SC. Conveniently located close to area airports, business hubs, bustling urban cores, and picturesque suburban neighborhoods, Sonesta Select hotels will cater to markets throughout the U.S with strong business and leisure demand.

The new upscale focused-service brand Sonesta Select will join Sonesta's four other brands in the U.S.: Royal Sonesta, distinctive full-service hotels; Sonesta Hotels & Resorts, full-service destinations, Sonesta ES Suites, premier extended stay accommodations; and the recently introduced Sonesta Simply Suites, a curated extended-stay offering, introduced with its 60-hotel launch earlier this month. By early 2021, Sonesta Select with over 70 destinations will have completed another one of the largest hospitality brand launches in the U.S. - adding to Sonesta's recent significant growth.

"We're excited about the continued rapid growth of our portfolio of hotels and the launch of our newest brand Sonesta Select," said Carlos Flores, President and CEO, Sonesta International Hotels Corporation. "This upscale focused-service brand is designed to be a prudent choice for travelers seeking affordable comfort, modern convenience, and Sonesta's signature hospitality."

Sonesta Select features thoughtfully designed spaces meant to encourage guests to feel at home while satisfying their needs and enriching their life while on the road. Generously sized rooms and well-crafted common areas provide space for guests to spread out, help get work done or relax. From an early morning cappuccino to a well-earned evening cocktail or a late-night snack, Sonesta Select is designed to please and reward its guests. Sonesta Select will make their time away from home personal and unique.

Featuring a portfolio of diverse and distinctive properties as unique as its guests, there is no typical Sonesta. Found in many of the most memorable destinations in the world, Sonesta proudly exceeds guest expectations by delivering an authentic experience time and time again. Visit Sonesta.com/growth for a full list of new hotels and the latest brand news, information on the Sonesta Travel Pass guest loyalty program, or to book a stay.

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During an economic downturn, it is tempting to slash marketing budgets to make up for lost revenue. But smart hoteliers play the long game, knowing that companies who stay engaged with their customers will be the first to benefit from a rebound. Therefore, now is the time to renew and revamp sales and marketing strategies in order to be ready for what lies ahead. For example, this is a perfect time to refresh website content, social media and SEO.  The same for hotel blogs where content can be updated to give customers inspirational ideas as they begin to travel and meet again. Multimedia assets should also be revised with new photo/video shoots that provide accurate information about how setups, room configurations, and onsite offerings have changed to accommodate safer meetings and social distancing. The June Hotel Business Review will focus on the sales and marketing strategies that some hotels are adopting in anticipation of a recovery in 2021.