Hotel Drover Announces Executive Director of Sales and Marketing

Tiffany Dipasquale to Oversee Sales and Marketing Initiatives for the Rustic-Luxe Hotel, Set to Debut in March

USA, Fort Worth, Texas. February 23, 2021

Hotel Drover, an Autograph Collection hotel, is pleased to announce the appointment of Tiffany Dipasquale to the role of executive director of sales and marketing at the 200-room rustic-luxe hotel set to open in March 2021.

Representing the modern-day pioneer, Executive Director of Sales & Marketing Tiffany DiPasquale brings over 21 years of experience to the soon-to-open Hotel Drover, an Autograph Collection hotel. DiPasquale oversees all aspects of sales and marketing for the rustic-luxe hotel set to open in early 2021, with 200 luxurious guest rooms and spa suites, a locally sourced eatery deemed 97 West Kitchen & Bar at Fort Worth Stockyards, two, one-of-a-kind boutiques, and more than 40,000 square feet of versatile indoor and outdoor meeting and event space. As the anchor of the award-winning Mule Alley district - which is located in the 130-year-old Fort Worth Stockyards National Historic District - Hotel Drover celebrates the rich history and lore with its inviting design and core values, embodying the same pioneering spirit and key principles of honor and dignity exemplified by the drovers and great cattlemen and women of their time.

DiPasquale has carved out an outstanding hospitality career spanning over 21 years, holding key leadership roles for a number of large players in the hospitality sphere, including Aimbridge Hospitality, Interstate Hotels & Resorts, TPG Hotels and Resorts, Starwood Hotels & Resorts Worldwide, and Midland Hotel Corporation. Throughout her tenure, she was tasked with increasing top line revenue through effective yield management and sales strategies as well as analyzing and achieving strategic objectives and business growth. Most recently, as the area director of sales and marketing for Aimbridge Hospitality, she oversaw the daily operations for the Sheraton Fort Worth Downtown Hotel, where she led a team of 11 dedicated sellers and simultaneously opened the Delta Southlake. She also participated in multiple task force opportunities, including management company transitions and staffing changes for various markets including D.C. and New Orleans. Building strategic and diverse teams, and executing successful events of all sizes is what drives DiPasquale, as she brings an unconventional approach to her work. She pushes the envelope proudly and leads with an open heart, full of purpose and passion.

DiPasquale holds a dual-degree in Hospitality Management and Travel Tourism Management. An active member of the community, she has been awarded Rotary's highest honor for individual Rotarians, the Service Above Self Award, which recognizes those who have demonstrated exemplary humanitarian service. An avid yogi and cowgirl, DiPasquale can be found trail riding, reading, or cooking when not in the Stockyards, she currently resides in Weatherford, Texas - the cutting horse capital of the world - with her family.


Tiffany Dipasquale
/ SLIDES

About Hotel Drover, an Autograph Collection hotel

Media Contact:

Ally Brayton
Senior Publicist
J Public Relations
T: +1 310-722-7066
E: hoteldrover@jpublicrelations.com
W: http://www.jpublicrelations.com

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Sales & Marketing: Playing the Long Game

During an economic downturn, it is tempting to slash marketing budgets to make up for lost revenue. But smart hoteliers play the long game, knowing that companies who stay engaged with their customers will be the first to benefit from a rebound. Therefore, now is the time to renew and revamp sales and marketing strategies in order to be ready for what lies ahead. For example, this is a perfect time to refresh website content, social media and SEO.  The same for hotel blogs where content can be updated to give customers inspirational ideas as they begin to travel and meet again. Multimedia assets should also be revised with new photo/video shoots that provide accurate information about how setups, room configurations, and onsite offerings have changed to accommodate safer meetings and social distancing. The June Hotel Business Review will focus on the sales and marketing strategies that some hotels are adopting in anticipation of a recovery in 2021.