Red Roof® Names George Limbert as President

USA, Columbus, Ohio. August 27, 2021

Red Roof® names George Limbert as President of the company effective immediately. Limbert has been interim president since October of 2020.

Limbert served as Red Roof's General Counsel for the previous eight years. He has been on the core leadership team that has guided the company throughout the pandemic. Red Roof has overcome these challenges as a well-positioned leader in the industry, seeing consistent increases in all performance metrics.

"Since joining the company in 2013, George has been an integral contributor to our executive team. The Board is confident that his dedication will bring the company future successes," said Mohamed Thowfeek, a member of Red Roof's Board of Directors. "He is the right leader to take us forward - to drive our ambitious growth strategy and continue to create value for our franchisees and our guests."

"It is an honor to be named President of Red Roof," Limbert said. "Our brand is strong. Our business is healthy, and we are poised for dynamic growth in all of our brands: Red Roof Inn, Red Roof PLUS+, HomeTowne Studios by Red Roof and The Red Collection. There is always work to do but we have an experienced, energetic team at Red Roof and exceptional franchisees. Our future is bright."

Earlier this month, the company announced a new prototype for HomeTowne Studios, its extended stay offering. HomeTowne Studios will rapidly become the leader in the economy extended stay segment. The new prototype was launched to great acclaim at the annual meeting of the Asian American Hotel Owners Association in Dallas.

Limbert is an Ohio native. He received a degree in business from The Ohio State University and earned his law degree at the University of Dayton. Limbert is also an adjunct professor teaching Franchise Law at The Ohio State University, Moritz College of Law. He lives in Columbus, Ohio with his wife and their daughter.


George Limbert, President, Red Roof
/ SLIDES

About Red Roof

Business Contact:

Paul Kesman
Partner
MFC PR
T: +1 248-321-2035
E: [email protected]
W: http://www.mfcpr.com

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in December 2023...

Hotel Law: Forever Evolving


The legal environment of the hotel industry is forever evolving and there is always a myriad of issues for hotels to address. One ongoing challenge for hotels concerns cybersecurity and their legal exposure should a major hack or breach occur. Because hotels offer Wi-Fi services to the public and because they collect and store substantial personal information on their guests, it is imperative for hotels to have advanced security systems in place. In the event of a breach, they must be able to prove they took every reasonable measure to protect the sensitive information of their guests and to comply with all privacy laws. Another legal issue involves the licensing and training of all employees who serve alcohol at any establishment that sells alcoholic beverages and permits customers to drink on site. Though this law is presently confined to California, it is expected to be enacted by other states in the near future. These are just a few of the issues that will be reported on in the December issue of the Hotel Business Review.