Red Roof® Names George Limbert as President

USA, Columbus, Ohio. August 27, 2021

Red Roof® names George Limbert as President of the company effective immediately. Limbert has been interim president since October of 2020.

Limbert served as Red Roof's General Counsel for the previous eight years. He has been on the core leadership team that has guided the company throughout the pandemic. Red Roof has overcome these challenges as a well-positioned leader in the industry, seeing consistent increases in all performance metrics.

"Since joining the company in 2013, George has been an integral contributor to our executive team. The Board is confident that his dedication will bring the company future successes," said Mohamed Thowfeek, a member of Red Roof's Board of Directors. "He is the right leader to take us forward - to drive our ambitious growth strategy and continue to create value for our franchisees and our guests."

"It is an honor to be named President of Red Roof," Limbert said. "Our brand is strong. Our business is healthy, and we are poised for dynamic growth in all of our brands: Red Roof Inn, Red Roof PLUS+, HomeTowne Studios by Red Roof and The Red Collection. There is always work to do but we have an experienced, energetic team at Red Roof and exceptional franchisees. Our future is bright."

Earlier this month, the company announced a new prototype for HomeTowne Studios, its extended stay offering. HomeTowne Studios will rapidly become the leader in the economy extended stay segment. The new prototype was launched to great acclaim at the annual meeting of the Asian American Hotel Owners Association in Dallas.

Limbert is an Ohio native. He received a degree in business from The Ohio State University and earned his law degree at the University of Dayton. Limbert is also an adjunct professor teaching Franchise Law at The Ohio State University, Moritz College of Law. He lives in Columbus, Ohio with his wife and their daughter.


George Limbert, President, Red Roof
/ SLIDES

About Red Roof

Media Contact:

Paul Kesman
Partner
MFC PR
T: +1 248-321-2035
E: paul@mfcpr.com
W: http://www.mfcpr.com
Follow us on Twitter: https://twitter.com/redroofinn
Become a Facebook Fan: https://www.facebook.com/redroofinn

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in October 2021...

Revenue Management: Monetizing All Offerings


Of all the departments within hotel operations, Revenue Management may have been the hardest hit, due to the pandemic. The logic goes - no revenue, no need for revenue managers - so many industry professionals were furloughed. If business rebounds in 2021, as expected, then hotel management will have to determine when prevailing occupancy levels justify bringing back their revenue management team. Also, the pandemic seems to have exposed some weaknesses in the traditional RevPAR models. There is a growing understanding that it is no longer sufficient to use a "revenue per available room" model; instead, hotels are adopting a TRevPAR model (total revenue per available room). This model recognizes that revenue streams from other departments are just as important as the revenue gained from rooms. As a result, hotels are looking at ways to monetize any and all hotel offerings - from dining outlets and spas to outdoor function spaces and local partnerships. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.